Vendors Bring Solutions to Market Faster with TD SYNNEX Cloud Labs

Vendors Bring Solutions to Market Faster with TD SYNNEX Cloud Labs

By Greg Tavarez

Traditionally, demonstrating software capabilities to potential clients necessitates the establishment of physical lab environments. These setups are often arduous and costly endeavors, demanding substantial upfront investments and ongoing maintenance.

The process typically entails procuring hardware, configuring networks and installing software, all of which contribute to the expense and complexity. Additionally, maintaining these environments involves continuous updates, troubleshooting, and support, further escalating the operational costs.

TD SYNNEX, a global IT distributor and solutions aggregator, is on track to address this challenge by offering a cloud-based solution that eliminates the need for physical infrastructure: TD SYNNEX Cloud Labs. This new service aims to expedite software vendor go-to-market strategies by providing a virtualized environment for Proof-of-Concept, or PoC, demonstrations.

Cloud Labs directly benefits ISVs by eliminating the need for physical labs. Cloud Labs eliminates the associated upfront costs and ongoing maintenance expenses.

Cloud Labs also increases scalability. Cloud-based environments offer inherent scalability, allowing ISVs to easily adjust resource allocation based on PoC requirements. This ensures efficient use of resources and avoids potential bottlenecks.

Cloud Labs streamlines the PoC process, which then allows ISVs to quickly demonstrate software functionality to potential customers. This translates to faster sales cycles and quicker ROI.

Another benefit is the UI. The user-friendly interface allows ISVs to create complex PoC environments with minimal effort, reducing setup time and streamlining workflows. Cloud Labs also offers compatibility with leading cloud providers to provide ISVs with the freedom to choose the platform that best suits their needs.

Additionally, Cloud Labs utilizes a pay-per-use billing structure. This is intended so ISVs only pay for the resources they consume. This optimizes cost-effectiveness and eliminates the risk of overspending.

To summarize, customers gain improved visibility into software performance within a simulated production environment by using Cloud Labs. This firsthand experience allows for a more informed purchasing decision and fosters greater confidence in the chosen solution.

"Cloud Labs represents a significant leap forward in addressing the challenges vendors face in this landscape,” said Peter Zonneveld, Vice President, Global Solutions Aggregation and Innovation, TD SYNNEX. “According to CSO Insights, 92% of buyers want to know how the product can add value early in the sales cycle. By providing a solution that meets the vendors’ needs where they are in their product lifecycle, we empower vendors to bring their solutions to market faster and more effectively."

TD SYNNEX Cloud Labs represents an innovation in the IT software sales landscape. With a cost-effective, scalable and user-friendly platform for PoC demonstrations, Cloud Labs better equips ISVs to accelerate their go-to-market strategies and deliver a more streamlined sales experience for their customers.

Edited by Alex Passett
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MSPToday Editor

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