Organizations that want to broaden their SMB offerings may encounter apprehensions regarding the associated risks, particularly in terms of committing dedicated teams to this expansion or lacking experience in the SaaS business. The concern likely stems from the potential challenges and uncertainties inherent in venturing into new markets or business models. This apprehension may be rooted in the fear of inefficient resource allocation, the learning curve associated with SaaS intricacies, or the general unpredictability of the SMB landscape.
In navigating these concerns, organizations may seek strategic solutions to mitigate risks, such as partnerships, consulting, or adopting proven frameworks, to ensure a smoother and more informed entry into the SMB sector.
Those looking at the partnership route might want to look at vcita, the SMB technology company for organizations that serve the SMB market, and the launch of its inTandem Complete. This new suite of services is designed to empower organizations to bring their own SMB SaaS solution to market and to ensure the solutions are well-received and drive the expected business results.
InTandem Complete provides partners, such as banks, telecommunications companies and MSPs, with comprehensive oversight of the SaaS solution developed using vcita's technology. This encompasses everything from initial setup and strategic planning to client-facing interactions. The suite of services includes the development and implementation of go-to-market and pricing strategies, marketing and sales efforts targeting new and existing customers, as well as onboarding, adoption and technical support.
Although some organizations may opt to use inTandem solely as a SaaS platform, managing all facets of business strategy and execution on their own, inTandem Complete presents an all-encompassing management solution for both the technology and the entire service proposition.
Through inTandem Complete, vcita extends its product knowledge and market expertise, effectively becoming an integral part of the partners' business operations. The flexible support ensures partners can scale efficiently without the burden of managing headcount, reducing risks, and accelerating their path to success. Additionally, the financial model involves no upfront payment; partners only pay for new SMB sign-ups achieved through inTandem's services.
"This offering enables partners to offload the burden of managing an online SaaS proposition and allows them to focus on their existing business, while the experienced vcita team launches and manages the solution on their behalf,” said Itzik Levy, CEO and founder of vcita. “Partners can attract clients with the value that a SaaS platform provides without having to worry about hiring or training personnel to manage the operation or taking on the risks of entering uncharted territory."
vcita is moving beyond providing only the technology for partner solutions, to becoming an integral part of the partner's business, responsible for the success of the partner's solution.
Edited by
Alex Passett
