Webroot Plants MSP Seeds, Sprouts into Fertile Business

By Doug Barney

It wasn’t all that long ago that Webroot decided to get way serious about MSPs. At the tail end of last year, the company launched a new MSP initiative aimed largely at endpoint security. The angle is to forge critical partnerships that let MSPs deploy more than just endpoint protection, but merge this with remote monitoring and management (RMM) tools, in this case from LabTech and Kaseya.

This way the MSP can offer a more fully managed security service.

“Webroot is the perfect partner for MSPs looking to make endpoint security a profitable portion of their business instead of the loss leader that it is today,” said Jeff Santelices, Webroot vice president back in December. “With our advanced cloud security technologies and market-leading network of partners that include LabTech Software, our customers gain exceptional management automation and superior support while being completely protected against advanced threats and disruptions.”

The strategy is paying off as Webroot’s overall bookings were up an impressive 138 percent in the latest quarter compared to the previous year’s quarter.  

The details were pretty interesting, with 1,500 new business customers coming onboard in the same period.

The MSP action was fast and furious, just like the movie.

Three MSPs, Grapevine Anittela, and Computer Consultants all came on board.

Webroot is clearly staking a hunk of its future on MSPs, and hopes MSPs return the favor.

“We were first movers in the security industry in embracing cloud and client, SaaS, and cloud-based big data threat intelligence. We continue to innovate in all phases of our business with new services, new ways of partnering with MSPs and resellers, and new sales models.  The fact that we are now consistently seeing these results is a testament to our employees, the strength of our cloud security intelligence services and solutions, the quality of our support, and the satisfaction of our global customer base,” boasted Dick Williams, Webroot CEO.

Market Takes Root

Webroot is apparently picking a good market to plant a stake, at least according to Infonetics Research and its recent report, “Cloud and CPE Managed Security Services.”

The research house says, “Buyers are moving to managed security services to deal with increased attack volume and complexity, manage security product sprawl, deliver consistent security for a distributed workforce and device population, and provide security for cloud infrastructure.”

Last year this dynamics drove 12 percent growth to $13 billion, Infonetics says, with the cloud accounting for a large portion, and which will drive the majority of revenue by 2017.

Edited by Alisen Downey

MSPToday Editor at Large

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