In a recent conversation with Richard Cabelo, CSO of Seismic we delved into the company's unique positioning in the Managed Service Provider (MSP) landscape. Founded in 2010, Seismic has grown into a specialized MSP and strategic outsourcing partner for IT and UC service providers. Boasting a vast global network of skilled, certified IT professionals, here’s an in-depth look at what sets Seismic apart and how it is shaping the future of the MSP industry by providing a broad range of white-label solutions, allowing its customers to serve their clients with a broader breadth and depth of offering.
Empowering MSPs Globally: Seismic's White-Label Solutions and Global Reach
Built from the Ground Up for MSPs
Seismic is distinctively purpose-built to empower MSPs, VARs, integrators, OEMs, and distributors with the resources and agility needed to achieve best-in-class service. With extensive experience and a deep bench of expertise in both Unified Communications (UC) and IT infrastructure, Seismic stands out among offshore MSPs. This broad knowledge base allows the company to provide highly specialized white-label solutions that enable partners to extend their capabilities into new domains, add new revenue streams, and meet the evolving needs of their clients – all without the overhead of additional headcount.
Modular and Scalable Solutions
One of Seismic’s key differentiators is its modular portfolio, which allows MSPs to quickly scale up or down as needed. This flexibility is critical for MSPs that face fluctuating project demands and want to avoid onerous agreements and volume commitments.
"Our approach is to provide bespoke solutions, while being large enough to deliver global services," Cabelo explained.
This scalability ensures that MSPs can get what they need when they need it, without the overhead and disruptions of hiring and training.
High-Touch, Customer-Focused Service
Despite the increasing reliance on technology, Seismic maintains a strong commitment to old-fashioned, high-touch service and support.
"Customers are the boss," Cabelo stated, emphasizing that when customers call, they get a real person.
This approach has delivered long-term dividends, yielding high client satisfaction and retention rates. In fact, the company boasts a client retention rate of over 90% since its inception, coupled with a talent retention rate over five years that also exceeds 90%.
Key Differentiators and Value Propositions
Addressing Key Challenges for MSPs
Seismic is uniquely positioned to help MSPs navigate critical challenges that often hinder their growth. Talent shortages are a common issue but, with Seismic, you can access skilled IT and UC specialists precisely when you need them. This flexibility ensures you can always meet client demands without the burden of long-term hiring. Additionally, the company helps bridge gaps in OEM coverage, enabling you to attract larger clients and win more business by leveraging an extensive range of OEM partnerships.
Cost pressures are another significant challenge, but Seismic’s ability to automate high-volume tasks and harness offshore resources helps boost your margins, making your operations more cost-effective.
Finally, Seismic offers solutions to overcome scaling limitations, allowing you to expand your team instantly and efficiently without the overhead associated with hiring and training new employees.
Specialized UC Practice
Seismic’s deep roots in the UC space are a major differentiator, as many IT teams lack expertise in voice services. The company fills this gap with specialists who understand the intricacies of UC. This expertise extends across multiple OEMs, making Seismic a valuable partner for MSPs looking to provide comprehensive UC solutions without investing in expensive in-house resources.
Proprietary Technology
Seismic leverages its proprietary IT Service Management (ITSM) platform, Serv360, to power workflows and integrate seamlessly with clients' existing systems. This platform, coupled with its quality assurance tool, impAct, ensures that Seismic’s teams consistently exceed partner service level agreements (SLAs). The ability to use either Serv360 as a front-end ITSM/RMM platform or the client’s technology platforms adds a layer of flexibility and ease in onboarding.
Blueprint Pricing Framework
The Blueprint Pricing Framework is another unique feature that offers SKU-driven flexibility down to the device level. This approach avoids bloated service packages and allows MSPs to tailor services specifically to their needs, enhancing cost-efficiency and scalability.
Forward-Looking Insights and Trends
Adapting to Market Changes
Seismic’s growth strategy includes a focus on non-traditional partnerships and expanding into new service areas like AI and blockchain.
"We're not just adding services for the sake of it; we aim to add value by strategically filling very specific service gaps for MSPs of every size and across multiple domains," Cabelo noted.
Seismic’ digital transformation practice, powered by sister company SimplyFI Innovations, taps into fintech roots to provide professional services in AI and IT infrastructure, showcasing a commitment to staying ahead of technological trends.
Meeting the Challenges of a Fragmented IT Environment
As IT environments become increasingly fragmented, Seismic helps MSPs seamlessly fill gaps they cannot support in-house. This is particularly relevant as mid-sized MSPs face significant cost pressures and a saturated marketplace. Seismic’s offshore resources and flexible service models help these providers remain competitive and profitable.
Making Sense of Hybrid UC Environments
“Seismic is the go-to partner for MSPs managing enterprise migrations to cloud-native UC platforms – a significant opportunity given current market trends,” Cabelo said. “We specialize in addressing the unique service challenges of multi-vendor environments, both during and after the migration process, and we have the depth of knowledge to help players fill this space worldwide.”
Conclusion
Seismic’s commitment to flexibility, specialized expertise, and high-touch customer service sets it apart in the crowded MSP landscape. By staying true to its core strengths and continuously adapting to market changes, the company not only empowers its partners, but also positions itself as a critical player in the evolution of IT and UC services.
The value Seismic delivers is multifaceted:
- Bridge labor and service gaps with a flexible, on-demand workforce,
- Boost margins on existing revenue, and
- Build customized service bundles tailored to specific client needs with a modular services architecture.
Additionally, Seismic enables MSPs to quickly spin up new service offerings, unlocking new revenue streams and customer segments. This comprehensive approach ensures that Seismic’s partners are well-equipped to thrive in an ever-changing technological landscape.
For more information about Seismic’s offerings and how they can help your organization achieve best-in-class service, visit the company’s website or contact Richard Cabelo directly at [email protected].
Seismic LLC and SimplyFI Innovations are both part of the Walsh Karra Holdings family of companies. For more details, visit Walsh Karra Holdings.
Aside from his role as CEO of TMC and chairman of ITEXPO #TECHSUPERSHOW, Rich Tehrani is CEO of RT Advisors and a Registered Representative (investment banker) with and offering securities through Four Points Capital Partners LLC (Four Points) (Member FINRA/SIPC). RT Advisors is not owned by Four Points. The above is not an endorsement or recommendation to buy/sell any security or sector mentioned. No companies mentioned above are current or past clients of RT Advisors.
Edited by
Erik Linask
