Founded in 2013, Rumble’s video platform has exploded over the last three years with its monthly active users growing nearly 60x and becoming a premier player in the video streaming space. As the company grew, Rumble made a strategic decision to build out its own independent infrastructure for three core reasons: 1) to avoid the increasingly unfair pricing strategies embraced by the incumbent hyper scalers, 2) to ensure the company could uphold its mission to protect a free and open internet and 3) to enter the cloud market via Rumble Cloud. Today, Rumble is a video and cloud services company publicly traded on the Nasdaq: RUM.
As hardware demands grew, Rumble’s decision to invest in-house has paid off. Today, the same infrastructure powering Rumble’s massive video business is the infrastructure powering Rumble Cloud, a public cloud that has been in beta since 2023 and will soon be generally available to the public.
With Rumble Cloud launching in early 2024, we wanted to learn more about Rumble’s decision to launch a public cloud, and what this new cloud offering means for MSPs, so we spoke to two Rumble leaders: Chairman and CEO Chris Pavlovski and COO Tyler Hughes.
Like Rumble’s video platform, Rumble Cloud promises to remain a neutral space for businesses, without risk of arbitrary or politically driven cancellation.
“Our terms of service are common-sense and respect and defend the right to free expression,” said Pavlovski.
Pavlovski says that Rumble is different from YouTube and others in how they consistently uphold and apply these standards. He says such uniquely American standards were once widely adopted by most companies before the recent and unprecedented rise of politically motivated censorship.
“Similar to the explosive growth we experienced with our video business and the creator economy, we’re seeing a growing market demand for foundational service providers like Rumble Cloud. We’re providing the free and open infrastructure that enables digital economies to flourish,” said Hughes.
Hughes says Rumble Cloud customers will benefit from Rumble’s years of experience and expertise in data centers, cybersecurity, and cutting-edge software delivery. “Successfully delivering a high-quality video experience is one of the most demanding payloads in the industry. To achieve this, Rumble has built and delivered a state-of-the-art cloud platform,” said Hughes. Rumble Cloud is currently in its beta phase and has beta customers across a variety of industries including technical services, entertainment, and education.
One such beta customer is Odem, an on-demand, education and workforce marketplace that aims to preserve academic freedom and empower learners with unrestricted access to diverse perspectives. According to Odem CEO Richard Maaghul, “Rumble Cloud provides the stability necessary for our growth and innovation. By enabling unbiased learning and fostering open dialogue, it aligns perfectly with our goal of meeting the diverse needs of educational institutions, employers, educators, and students.”
A key strategy for rolling out Rumble Cloud is the decision to use tried and trusted open-source technologies, such as OpenStack. Like other open-source solutions, OpenStack was built as a practical alternative to monopoly-dominated, proprietary cloud services and technologies, and is maintained by a volunteer community of individuals, experts and corporations around the world.
“Cloud technology relies on code to configure and control real-world data center resources,” said Hughes. “Using transparent, open-source code, without the restrictions and limitations of private licensing or vendor lock-in, not only makes sense from a technology perspective, it makes sense for our customers who are aligned with our mission to provide a free and open internet.”
Rumble Cloud’s initial offering will provide the essential cloud services necessary for any company to innovate and grow, such as compute, network, and storage. Rumble Cloud is designed for self-service purchase and provisioning. As the cloud service grows and expands its products and solutions, and attracts larger, enterprise businesses with large workloads and projects, Rumble Cloud sees an opportunity to partner with experienced MSPs aligned with the vision and mission of Rumble and its customers. Additionally, Rumble Cloud seeks reseller partners who are interested in adding this uniquely positioned cloud to their portfolio.
Rumble Cloud is investing in MSP and reseller partnerships. Hughes and the team will be on-site at MSP Expo in Fort Lauderdale February 13-15, so stop by booth #742 to start a conversation and learn about becoming an early access partner. Or visit https://www.rumble.cloud/.
Edited by
Greg Tavarez
