Organizations are tasked to be cyber resilient, but it often feels like an impossible task when they face a triple threat:
One threatening factor is the lack of real-time visibility into the risks and dangers that businesses face. This issue extends to the growing prevalence of lookalike domains that impersonate an organization's brand, putting reputations and data at risk. Without real-time awareness of these threats, organizations are left in a reactive state, unable to prevent damaging incidents proactively.
A second factor is the surge in the volume of threats, often compounded by siloed tools and understaffing problems. The sheer number of threats, along with the complexity of managing multiple disparate security solutions, creates a daunting task for security personnel. These challenges make it more challenging than ever to maintain a strong security posture.
Lastly, new regulations (such as the SEC cybersecurity disclosure rules and Department of Regulatory Agencies requirements) have raised the bar for security teams and the C-suite. They are now obligated to report cyber risks and attacks to the board in real time, increasing the burden on the organization. The need for prompt, accurate and continuous reporting has become even more of a key concern.
To overcome these challenges, organizations must embrace a new operating model that emphasizes cyber resilience. This model involves anticipating cybersecurity threats, withstanding attacks, and recovering quickly from incidents. A fundamental shift in security practices is necessary, one that is continuous, automatic and proactive.
Enter Red Sift and the launch of a suite of four interoperable applications that enable organizations to proactively address cybersecurity risks before an incident happens. Red Sift enables organizations to anticipate, respond to and recover from cyberattacks while continuing to operate effectively.
“Historically, organizations have been over-reliant on point solutions where issues can fall through the cracks when used to solve complex, interconnected security challenges,” said Rahul Powar, CEO at Red Sift. “We know that if security teams are going to deal with their regulatory burden and operational overhead both now and in the future, they need solutions that integrate with their workflow and the tools already in place to give them more leverage.”
The applications are Red Sift Brand Trust, Red Sift OnDMARC, Red Sift ASM and Red Sift Certificates. They are built on the Red Sift Pulse Platform that leverages innovative generative AI on top of the intelligence signals to help security professionals see their defenses and emerging risks in real time, remediate risk before an active threat emerges, and drive operational efficiency at scale.
Red Sift Brand Trust defends against brand abuse and lookalike domain attacks through innovative capabilities like GPT-powered asset reasoning, automated logo detection powered by deep learning machine vision models, and integrated takedown procedures.
Red Sift OnDMARC protects against phishing and business email compromise attacks while boosting brand recognition through cloud-based DMARC, DKIM, SPF and BIMI configuration and management.
Red Sift ASM continuously scans domains, subdomains, hosts and IP addresses and cloud accounts to proactively identify mismanaged or unmanaged assets with unmatched speed, and Red Sift Certificates stops PKI related downtime and security risks through market-leading certificate discovery monitoring, management and performance.
“With our new application suite, we’re automating and integrating these complex and tedious workflows in a manner that helps organizations have a significantly more proactive and timely stance on security,” said Powar.
Edited by
Alex Passett
