White Label Communications Broadens Private Label Solutions Through Incline Partnership

White Label Communications Broadens Private Label Solutions Through Incline Partnership

By Greg Tavarez

MSPs often look for ways to expand their service portfolio, diversify their revenue streams and provide a more comprehensive solution to their clients. They may also want to enhance their brand image and strengthen client relationships by providing a one-stop-shop for essential IT and communication needs.

To achieve that, it is strongly encouraged for MSPs to offer branded telecommunication and VoIP services. Doing this can lead to increased client retention and loyalty so clients can enjoy a seamless and integrated experience. And it enables MSPs to have more control over the quality and reliability of communication services, ensuring they meet their clients' specific requirements and expectations.

Allowing MSPs to expand their service portfolios without the need to construct and maintain complex telecommunication infrastructure is White Label Communications, or WLC. WLC’s core offering revolves around enabling MSPs to deliver branded telecommunication and VoIP services to their clients.

WLC also provides essential infrastructure, support and customization options, enabling reliable and tailored communication solutions for MSP clients. Additionally, their billing and reporting tools, along with reseller programs, facilitate efficient management and income generation.

For example, WLC offers Atlas, a proprietary technology platform that enables MSPs to provide solutions to their customers via core operations such as sales, finance and reporting. Atlas also allows MSPs to deploy private-labeled customer communication tools such as VoIP, video conferencing, SMS and chat to their clients, typically SMBs.

With WLC, MSPs can efficiently diversify their services, focusing on core competencies while enhancing their market competitiveness through a seamless, branded communication experience for clients.

Looking to push its platform in an upward trajectory, WLC entered a partnership with Incline Equity Partners, a private equity firm dedicated to investing across the middle market.

Incline is dedicated to investing across the middle market in distribution, business services and manufacturing companies. Incline is generally seeking growing companies with enterprise values of $25 million to $750 million. Incline's typical investment types are ownership transitions for privately held businesses, buyouts and corporate divestitures within the U.S. and Canada.

The partnership aims to broaden WLC’s private label solutions set by adding complementary products through strategic acquisitions and position MSP partners to be full-service providers capable of delivering a complete set of essential solutions for their SMB customers.

"Our partnership with Incline will provide continued investment and expertise to advance our technology platform, further enabling our MSP partners to grow their businesses," said Tom Joseph, founder and CEO of WLC.

Edited by Alex Passett
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MSPToday Editor

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