Unlock New Revenue Streams through JFrog's Innovative Global Channel Program

Unlock New Revenue Streams through JFrog's Innovative Global Channel Program

By Greg Tavarez

JFrog, a software company that offers a range of solutions for managing the software development pipeline, is used by millions of users and thousands of additional customers worldwide. The company’s hybrid, universal, multi-cloud DevOps platform is available as self-managed and SaaS services across major cloud service providers.

JFrog’s solutions, which include JFrog Artifactory, JFrog Xray, JFrog Distribution and JFrog Advanced Security, each aim to enhance collaboration, automation, speed and security in software development processes, respectively.

And now, it all comes down to this. JFrog is on a mission to create a world of software delivered without friction from developer to device. Taking a step forward in that mission, JFrog, the Liquid Software company, announced a new global channel program that eases customer adoption of JFrog solutions through third parties and aims to create new revenue streams for JFrog and its partners.

The JFrog Partner Program offers several key benefits to its partners. These include new incentives and deal structures that offer partners multiple avenues for increasing their revenue. Right from the beginning of their journey, partners can expect dedicated partner managers to facilitate seamless onboarding.

Additionally, engaged JFrog sales and technical teams are readily available to support partners with each qualified opportunity. To ensure partners are well-equipped, the program provides curated sales and technical enablement resources to get them trained on the JFrog Platform.

Moreover, partners receive jump-start, co-branded marketing kits that aid in generating interest and nurturing new opportunities. They gain access to an expanded product and sales enablement resource library, which contains a wealth of valuable assets.

These combined offerings make the JFrog Partner Program a comprehensive and advantageous choice for partnering with JFrog. But what makes the partner program stand out from others is the way it is designed.

Most partner programs are designed as a pyramid or tiered partner program – gold, silver, bronze, etc. – which usually requires steep upfront investments. The JFrog Global Partner Program is designed around a co-sell motion. This enables partners to learn by working hand-in-hand with JFrog solutions engineering, professional services, marketing and support teams. This “customer first” approach provides partners with freedom to build and scale their practices while accelerating time-to-revenue.

“We flipped the traditional investment-heavy partner model on its head because we think of our partners as strategic accomplices,” said Kelly Hartman, Senior Vice President of Global Channels and alliances at JFrog. “Together we'll push the boundaries of technology to conquer the multi-billion-dollar DevOps, DevSecOps, MLOps and IoT markets while helping our joint customers reach their business goals.”

Interested partners can sign up for JFrog’s new channel partner program.

Edited by Alex Passett
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MSPToday Editor

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