SolarWinds Improves Transform Program Benefits to Drive Revenue for Partners

SolarWinds Improves Transform Program Benefits to Drive Revenue for Partners

By Greg Tavarez

Let’s talk SolarWinds.

SolarWinds (among renowned providers of IT and network management software) and its software solutions are designed to offer organizations across the globe (regardless of their size, type or complexity) a comprehensive and unified perspective of modern, distributed and hybrid network environments. To ensure their software aligns with real-world needs, SolarWinds actively engages with various IT professionals, including IT service and operations experts, DevOps and SecOps specialists, and database administrators.

With more than 300,000 customers, including 498 of the top Fortune 500 companies, the company aims to enhance the lives of the individuals they cater to.

For example, SolarWinds generates more chances for mutual growth among its partners. In 2022, SolarWinds launched its partner program, SolarWinds Transform Parnter Program. Transform empowers partners to expedite digital evolution for their clientele with user-friendly, AI-driven SolarWinds observability solutions. These solutions are tailored for contemporary network environments characterized by distribution, hybridization and multi-cloud integration.

The program creates greater opportunities for shared growth by making it more straightforward for partners to offer customers SolarWinds technology solutions, including comprehensive full-stack observability powered by AIOps, database, service management, security and automation capabilities.

SolarWinds is building on the heels of the successful first year of the program with new updates. The updates are designed to accelerate growth and drive revenue for partners, including increased benefits, a new go-to-market approach, new revenue pools and cloud marketplaces.

One aspect of these updates is the facilitation of partners' progression to top-tier statuses, streamlining their journey to reap the program's rewards. This simplification of the qualification process promises partners greater access to emerging revenue opportunities and an expanded suite of benefits.

The Transform Partner Program is also embracing adaptability by granting partners the flexibility to chart their own path toward achieving their targets. And there's a specialized focus on Database and ITSM products, with tailor-made benefits and options to cater to the unique needs of partners in these domains.

“We are pleased with the positive response from partners about how SolarWinds Transform Partner Program is helping them grow their business,” said Chad Reese, President of Sales and Global Channel Chief, SolarWinds. “The program has already had an amazing impact on both our business and our partners’ success, with a strong Net Promoter Score demonstrating positive feedback from partners. That’s why we are adding even more improvements to our channel offerings this year.”

SolarWinds' commitment to its partners is evident in these program updates, which not only simplify the partner journey but also broaden their horizons in terms of revenue potential and specialization. By offering a comprehensive suite of benefits and a forward-looking approach, SolarWinds is positioning itself as a trusted ally in its partners' growth and success stories.

Edited by Alex Passett
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MSPToday Editor

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