From Omdia, a Channel Partner Strategies Intelligence Service for Vendor and Supplier Growth and Education

From Omdia, a Channel Partner Strategies Intelligence Service for Vendor and Supplier Growth and Education

By Alex Passett

Formed in 2020 the Omdia team in 2023 is more empowered than ever to support organizations in actioning better decisions with regard to their technologies (and in understanding the markets they hope to continue serving exceptionally).

That said, in addition to tech expertise (Omdia, for example, released findings regarding IoT markets in its latest IoT Enterprise Survey, which we covered earlier this week), the organization is launching a new product, its Channel Partner (News - Alert) Strategies Intelligence Service.

This channel-focused market-research product was designed to help like-minded and channel-focused vendors and technologies suppliers accelerate their growth and gain deeper understandings of key tech landscape trends, in the process.

Omdia’s channel research and consulting team – led by Principal Consultant Debbie Kane and Principal Analyst Devan Adams – spearheaded this project , which provides vendors and suppliers with channel research, analysis and actionable insights into market trends, suitable strategies for shaping channel ecosystems, etc.

From two of the most recent Omdia Survey Insights (“MSP 501” and “Fastest-Growing MSPs” surveys, respectively), a glimpse at its top takeaways includes the following:

  • Even with economic headwinds (i.e. employee attrition and inflation), average total revenue growth jumped significantly; MSPs reap the benefits of business customers increasing their co-managed and full outsourcing efforts to lower OPEX, or operating expenditures. Per Omdia’s new service, is “channel resiliency on display.”
  • In terms of managed services profitability, Omdia’s Channel Partner Strategies Intelligence Service also shed light on the health of the total managed services marketplace through an analysis of the profitability data disclosed by this year’s applicants.
  • Additional insights included how fast-growing businesses – owned mainly by a younger generation of individuals, as reported – are on the verge of truly unique advances, provided the right securities are in place. That’s the center of it; managed security was ranked as the top (or very near the top) revenue-producing service and growth prospect, as increased threats from hackers, data breaches, and ransomware attacks have made managed security services vital, must-have offerings.


Edited by Greg Tavarez
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