Resellers see channel programs as an opportunity to access a wider array of products, gain a competitive edge, and tap into valuable resources.
At the heart of the appeal lies the opportunity for resellers to expand their product offerings without the need for extensive investments in development or manufacturing. By affiliating with a channel program, resellers gain access to an extensive catalog of products and services. This allows them to diversify their offerings and cater to the evolving demands of their customer base, positioning themselves as one-stop destinations for various consumer needs.
Being part of a channel program can also grant resellers a distinct competitive advantage in the market. They can leverage the established reputation, brand recognition and marketing efforts of the program's parent company to attract customers and differentiate themselves from competitors. The association with a renowned brand not only boosts resellers' credibility but also instills a sense of trust among consumers, leading to increased customer loyalty and repeat business.
That must be why Auvik, a provider of cloud-based network and SaaS management software, has conducted 150% more business through its channel in the past year. That growth is also what is propelling Auvik to expand support, resources and revenue streams for its trusted channel partners and strengthen its go-to-market strategy with the launch of the Auvik Partner Program.
By participating in the Auvik Partner Program, resellers gain the ability to provide Network Assessments using the Auvik Network Monitoring platform. The Network Assessments facilitated through the Auvik Partner Program present a win-win scenario for resellers and clients alike. Resellers can capitalize on expanded revenue opportunities, leveraging the insights gained from the assessments to offer tailored solutions that address specific network challenges and requirements.
Meanwhile, clients benefit from the invaluable visibility into their network's performance, identifying areas of improvement, potential vulnerabilities and opportunities for optimization. This collaborative approach fosters a strong partnership between resellers and their clients, paving the way for effective network management and future growth.
“Auvik’s new Partner Program provides us with the ability to standardize across our business on a network monitoring platform,” said Brad Johnson, Director of Professional Services, Converge Technology Solutions. “From delivering network assessments for our clients to our managed services and our reseller business, Auvik supports how we go to market and enables us to create new revenue streams.”
Designed with a tiered structure, the program extends correspondingly increasing benefits to partners at different levels: silver, gold and platinum. Each tier comes with a unique set of advantages, including partner discounts, comprehensive sales and technical training, certifications, robust customer support services, network assessments, marketing resources, and exclusive access to cutting-edge product offerings.
The silver tier encompasses partner discounts, complimentary sales and technical training, access to webinars and community platforms, and more. As partners ascend to the gold tier, they unlock deeper partner discounts, gain access to a comprehensive best practices library, and benefit from lead sharing opportunities. They also enjoy a combination of virtual and in-person training sessions, a dedicated account manager, a customer success manager, an assigned account executive, network assessments, proposal-based Market Development Funds and an array of additional perks.
Building upon the advantages offered in the gold tier, platinum partners enjoy partner discounts. Additionally, they benefit from quarterly business plans and reviews, exclusive access to an extensive best practices library and an enhanced set of benefits tailored to their elevated status.
“This program will continue to provide our partners with increased revenue opportunities, enabling them with the tools to not only resell Auvik but to use Auvik to deliver network assessments and expand their professional services offerings,” said Stacey Tozer, Director of Channel at Auvik.
Edited by
Alex Passett
