B2B iGaming Solutions Provider EveryMatrix Launches Managed Services Unit


B2B iGaming Solutions Provider EveryMatrix Launches Managed Services Unit

By Laura Stotler

EveryMatrix, which specializes in B2B iGaming solutions, has launched its Managed Services unit. Designed to provide business services to online gaming operators, the unit will offer everything from acquisition support to payments management and retention marketing.

The Managed Services unit, established earlier this year, will be led by Tom Dyson, who has worked with companies including Gambling Compliance, ProgressPlay and Gaming Realms. The unit will strive to offer 360-degree support to iGaming operators, enabling them to capitalize on opportunities for improving their brand performance.

The new Managed Services unit will also provide outsourced options for online casinos and sportsbooks. These will include marketing services, product management and bonus abuse monitoring support.

“Our company is constantly evolving and developing, and with the addition of the Managed Services solution, we reached another important milestone,” said Stian Hornsletten, COO and co-founder of EveryMatrix.

EveryMatrix Managed Services will offer a comprehensive outsourced option for running everything from online casinos to sportsbooks. The unit will provide specific expertise in areas like payments and fraud, affiliate programs, customer support and CRM and VIP services.

The services will be integrated into the EveryMatrix suite of modular and API-driven solutions for casino, sports betting, payments and affiliate and agent management. The company strives to help clients provide outstanding player experiences in regulated markets.

The company's solutions can be used together as a cohesive platform and may also be integrated with existing platforms. This enables EveryMatrix to accommodate a variety of clients including bookmakers, lotteries, existing large operations and new companies.

“Marketing is among the largest costs for an iGaming operator so it’s vital that these businesses optimize the effectiveness of their marketing spend to achieve growth in one of the most competitive corners of the internet,” said Tom Dyson, head of managed services at EveryMatrix. “Because of this, and the labyrinth of regulatory challenges presented to the modern operator, many traditional marketing agencies struggle to make the most of their client’s budgets. Our new team can solve this problem by combining our industry experience and unrivaled product expertise but most importantly through a shared measure of success with our clients.”

Edited by Luke Bellos

MSPToday Contributing Editor

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