The value of an effective reseller program cannot be understated. A comprehensive partner program can be a window into a worldwide market when efficiently managed and tactically employed. Of course, this is easier said than done, especially for companies in the Software-as-a-Service (SaaS) sector, many of which provide niche solutions that demand extensive knowledge of the industry, and a firm grasp of its professional network. It’s safe to say that a reseller partner program can make or break a company.
This problem is the reason why companies such as SaaSMAX Corp., a California-based value-add SaaS distributor, exist. Far from a generic “matchmaking” firm, SaaSMax specifically focuses on connecting business-to-business (B2B) cloud software vendors with channel partners capable of fueling greater market penetration among business customers.
Earlier this month, the company announced its first-ever reseller program training course, for high-level executives in the B2B SaaS sector interested in expanding, renovating, or launching a partner program . The five-part webinar, which began Friday, June 5 and concludes next week, June 26, is titled “Crossing the SaaSm: Building a World Class Reseller Program.” It is divided into the following sections:
- Lesson 1: Channel Partner Programs 101-110: Your Competitive Advantage
- Lesson 2: Defining Your Reseller Program
- Lesson 3: Creating The Policies For Your Reseller Program
- Lesson 4: Reseller Recruitment & Strategic Alliances
- Lesson 5: Partner Enablement
SaaSMAX CEO Diana Moskowitz is hosting the training courses, and industry veteran Ted Finch—aka “the Chanimal”—renown for having launched more than 500 products into the channel for over 200 vendors— is the featured guest.
As evidenced by the course titles, the program is designed to help SaaS vendors identify strengths and weaknesses, and use these to create a well-defined, policy-driven reseller program that will foster growth, product recognition and success.
And the time for this webinar could not have been more ideal. Adoption of cloud computing is disrupting the market across nearly every industry opening up huge windows of opportunity for SaaS vendors. As such, a strong reseller partner program should be a top-of-mind issue for CEOs, CMOs, CROs, business developments leaders and channel managers.
The final lesson, titled “Partner Enablement,” will be hosted next Friday, June 26 at 9am PT/ 12 pm ET, and it’s one that many leaders in the SaaS sector won’t want to miss.
For more details about the coming webinar, including registration, as well and the lesson outlines from the previous sessions, click here.
Edited by
Maurice Nagle
