ITEXPO Battle in the Clouds: Let's Focus on Flexibility for a Change

ITEXPO Battle in the Clouds: Let's Focus on Flexibility for a Change

By Sue O'Keefe

Security may remain the number one concern for companies when it comes to trusting their critical applications to the cloud, but the flexible and agile nature of the cloud is winning out, panelists agreed at a Battle in the Clouds special keynote session at ITEXPO East 2014.

"If there's one thing I'm seeing, it's the openness of the cloud that's really allowing people to innovate," said Dr. Jani Byrne, Director, Marketing, IBM Enterprise, Mid Market & MSPs. "You want to pick your CPU type, your networking card, your favorite storage vendor—you got it. You want more or less computer power—you got it, all with the swipe of a card, all based on your peak needs. You can pay for only what you need, when you need. You don't get locked in. The cloud is really about consumability and only paying for what you need."

Creating an atmosphere of innovation is the new mantra of the cloud, panelists agreed. "The cloud is great because it allows people to try new things that never would have happened with internal IT," said Brian Spraetz, solutions marketing manager at Interactive Intelligence. "It gives you the flexibility of try and buy."

Trying new things does not have to be disruptive to the business, agreed Wayne Walls, cloud architect at Rackspace. "People feel if they move into the cloud, they have to leave behind legacy tools. This is not an all-in situation. You can try something, and if it doesn't work, you can scrap it. If you develop something in house and it doesn't work, you've just wasted six months."

Yunexy Eloy, CIO of Whoa.com, said his company had a customer who tested the cloud by putting his foot in the water with a $50 a month contract. "Once he found out the water was warm, he jumped right in, and is now spending $10,000 a month. People that take that 'not all at once' approach seem to have a greater comfort level and success."

Shadow IT, otherwise known as "everyone vs. IT," is giving way to a more open environment as IT is striking a better balance between the need to keep an enterprise safe and the need for it to innovate. "We used to think that IT was our enemy regarding the cloud," Spraetz of Interactive Intelligence said. "A lot of it has to do with the fact that we listen to their concerns and pain points, and once you start listening to that, you can start developing a strategy to go in as a partner.

"It seems like IT-as-a-Service will become something of the future," said Rackspace's Walls. "Shadow IT spurred a lot of research projects, and basically revealed the sometimes ugly truths of these companies and brought them to light. IT is traditionally treated as a call center, but it needs to be transitioned into an innovation center. Cloud isn’t going to take your job; it’s going to fill out your business."


Edited by Rory J. Thompson
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Senior Editor, Content Boost

SHARE THIS ARTICLE
Related Articles

Foxit Brings AI to Document Analysis with New Research Agent

By: Erik Linask    7/3/2025

PDF and eSignature solutions provider unveils an intelligent tool designed to transform how users extract actionable insights from dense, complex docu…

Read More

OpenMSP Brings New Profitability to MSPs Driving an Open Source Revolution

By: Erik Linask    7/3/2025

OpenMSP, a community-driven platform seeks to liberate MSPs from unsustainable software licensing costs by leveraging open-source alternatives and AI-…

Read More

TD SYNNEX's Apptium Acquisition a Win for MSPs.

By: Erik Linask    7/3/2025

TD SYNNEX's acquisition of Apptium will simplify complexities of the XaaS, economy, offering MSPs new agility, accelerated time to revenue, and stream…

Read More

Real Estate Forecast 2025: Emerging Developments and Market Shifts

By: Contributing Writer    7/1/2025

Buying or selling property can be challenging. Rising mortgage rates and fluctuating home prices leave many uncertain about their next move. Business …

Read More

Protecting Business Assets with Smarter Security Frameworks

By: Contributing Writer    7/1/2025

Protecting your business is more challenging than ever. Cyber threats are increasing every day. Hackers target small and large businesses alike, searc…

Read More