Continuum Celebrates Second Birthday, Wishes for More MSP Success

Continuum Celebrates Second Birthday, Wishes for More MSP Success

By Doug Barney

MSP Continuum is just two years old, but is more than up and walking in the competitive world of managed service providers (MSP).

Continuum has an unusual approach where it offers its SaaS-based platform to other service providers. The platform, aimed at SMBs, monitors, troubleshoots, backs up and maintains endpoints and servers.

The services are all supported by a service desk and network operations center (NOC), and can be fully managed. The company claims it is the only one that offers a remote monitoring and management (RMM) platform fully integrated with a SaaS-based management tool and a network operations center (NOC).

After that scant two years, the company has more than 3,300 customers.

The success of Continuum is based on the success of its partners.

“From day one, all the resources of our company have been singularly focused on driving the success of our MSP partners through massive across-the-board investments in product development, service enhancements, and partner training and support,” said Michael George, CEO of Continuum. “We established and delivered on an aggressive product roadmap, and formed technology partnerships with best-in-class providers such as LogMeIn, Malwarebytes, Fiberlink and RapidFire Tools. Each step taken was focused on providing a single-source solution that reduces software licensing and labor costs, and facilitates faster sales growth and revenue potential for our partners.”

The last two years have been busy; here are a few of the latest new items, as the company explained:

Continuum Vault - a complete end-to-end business continuity solution that features enterprise-class protection, instant virtualization, cloud-based replication and recovery, full monitoring and management support, and optional unlimited cloud storage

BDR Revive - an easy-to-use backup and disaster recovery (BDR) re-imaging tool that upgrades Zenith Infotech, Dell AppAssure, Axcient, HEROWare, Chartec and other BDR devices meeting minimum hardware requirements into Continuum Vault appliances

Service Desk Advantage - includes live 24/7 coverage, CRM integration, white-label personalization, and ability to resolve Level 3 and 4 problems efficiently

Doubling NOC capacity - with move to new high-performance facility that enables streamlined workflow, improved communications, increased internet capacity and security improvements resulting in major efficiency gains

Mobile device management (MDM) - powered by Fiberlink MaaS360 and delivers enterprise-class MDM to Continuum's MSP partners

Bundled IT capabilities - including remote access, anti-malware and network assessments through joint partnerships with LogMeIn, Malwarebytes and RapidFire Tools as part of Continuum's RMM offering”

MSP Programs Pumped

Meanwhile, Continuum has been building on its partner programs, and now offers Marketing Advantage which is all about turning leads into customers, Tech Advantage which is an outsourced technical program, and Continuum University which so far has served up over 7,000 courses.

“Our accomplishments and anniversary come at a time when many MSPs face uncertainty amid the recent changes in ownership among RMM vendors where few vendors remain independent and committed to the channel,” said George. “As other vendors move up market or potentially disintermediate the channel by going direct, we are focused on enabling MSPs by bringing the tools to our partners that help them to thrive in a cloud-oriented world while also helping them grow their profits.”

Continuum is also now partnered up with Growth Achievement Partner (GAP), to turn office dealers into MSPs.

The partner’s Managed Services Model focuses on important metrics, including: account expansion and contracts including revenue per seat and ability to add extra services; revenue, including revenue mix; profitability; head count, such as productivity per employee; and compensation.




Edited by Alisen Downey
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