MSP Today Expert Feature
October 09, 2014

TeleACK Expands Services with New Click to Video Feature

Georgia-based global MSP TeleACK has announced a new Click to Video feature capability as part of an expansion of its sales and support services. The offering uses a web browser as the video client interface to enable two-way secure video communications.

WebRTC is increasingly being utilized as an easy, standards-based means to facilitate video chat to enhance customer service interactions. In fact, Disruptive Analysis forecasts that by the end of 2016, nearly four billion WebRTC-enabled PCs, smartphones and tablets will be in circulation, used by nearly one billion individuals.

MSPs and other service providers are embracing the technology for its ease of use and the enormous benefits it provides in the form of improved customer service and communications. In TeleACK’s case, the company will utilize its existing managed IT services to offer the video component and provide a Click to Video feature to all clients. The MSP will be using the offering to enhance managed service requests and sales interactions as well as improve the overall support experience.

According to Betina Benton, an executive at TeleACK, the new service will elevate the MSP’s offerings while giving the company a major competitive advantage. The company’s engineers have also started working on a cloud-based Click-to-Video offering that the company will offer to its business-to-consumer customers.

On the B2B side, TeleACK account managers are using the service with prospective customers as a sales tool, and the company is also integrating it with its Google (News - Alert) Adwords advertising campaigns. This lets sales staff interact with prospective clients in real time, improving sales while also reducing contact response times.

Edited by Maurice Nagle