Wheelings & Dealings: Amazon Funds Cloud Customer Acquia to Speed Service Creation

Amazon has provided an undisclosed amount of funding to digital marketing company Acquia, which uses AWS for Drupal to deliver its services. The company is planning to use the new funds to speed up development of its solutions for big data marketing, personalization and commerce.

The funding comes after a recent $50 million round of financing led by New Enterprise Associates. Acquia uses AWS for its cloud infrastructure, creating the scalable and elastic Acquia Cloud. This is used to provide continuous delivery solutions for the open source Drupal content management platform.

Acquia also offers solutions for unifying content, community and commerce, including its Acquia Lift offering for testing and personalization. The Acquia Cloud Site Factory is useful for managing hundreds of websites while the Acquia Campaign Cloud helps digital agencies deliver tailored digital marketing campaigns.

“Digital innovation is the core of modern business, disrupting everything -- commerce, campaigns, customer service, employee engagement, civic engagement, and more,” said Tom Erickson, CEO of Acquia. “The funding we have received, including the additional funds from Amazon, will strengthen our go-to-market efforts and help us deliver the premiere open cloud platform for content, community and commerce.”

The company also acquired TruCentric in June, incorporating its SaaS (News - Alert) solution for real-time customer profiling and user engagement to strengthen its offerings.

“Today, everyone expects a personalized, relevant, and engaging experience, but the vast majority of visitors are typically anonymous, and therefore difficult to engage. Being a digital-first business requires a commitment to harnessing data from all prospects to make better decisions faster," said Dries Buytaert, CTO and co-founder of Acquia.

Acquia counts more than 4,000 organizations among its customers, including Pinterest, Mercedes Benz, Warner Music Group and Stanford University.