Continuity Software Launches AvailabilityGuard Channel Partner Program

Channel partner programs are becoming an increasingly important sales and marketing tool for reaching MSPs, VARs and other solution providers that will sell your products. They are certainly a compelling part of the disaster recovery (DR) and availability market, and Continuity Software recognizes this.

The company, a provider of software designed to help maintain high levels of availability and disaster recoverability, has launched its global AvailabilityGuard Channel Partner (News - Alert) Program. The new program is geared toward MSPs, VARs, distributors, system integrators and consultants and enables them to easily provide Continuity’s AvailabilityGuard software suite to their customers.

The offering ensures customers’ IT infrastructures are protected against downtime and data loss, analyzing complex environments and detecting and eliminating risk before it impacts operations and business. It also provides flexibility in that it may be deployed on premises, in the cloud or in a hybrid configuration.

"Our clients are facing increasing pressure to meet the expectations of their customers that services will be continually available," said Michael Speck, CEO of German channel partner Local IT 4 You. "Continuity Software has really helped open doors for us in this area - with both existing and new clients."

Benefits of the new channel partner program include access to early product roadmaps for Continuity partners. This enables them to better plan their business and make sure customer requirements are satisfied. Continuity is also offering a demand generation and lead referral program, which includes webinars and seminars as well as whitepapers, email campaigns and co-branded collateral.

Other components of the program include early deal registration to support partners’ sales engagement while preventing any channel conflict. Continuity also offers AvailabilityGuard Risk-Free Assessments to identify vulnerabilities within their customers’ IT infrastructures along with 24/7 online expertise and in-region, pre-sales and post-sales support.