RMM Pricing War Rages, AVG has MSPs in its Crosshairs

By Doug Barney

Recently, the two biggest trends MSP Today has been following are the cloud storage price war and the insane amount of mergers and acquisitions involving remote monitoring and management companies.

AVG, perhaps better known for its security software, wants MSPs to also know it for RMM, and has a special incentive program to sign up service providers.

The key AVG tool is AVG Managed Workplace. AVG is taking direct aim at Dell packetTrap partners, offering these companies free AVG RMM licenses.

packetTrap should mind too much as its RMM is reaching its end of life.

“We can immediately offer the advanced AVG Managed Workplace product to help packetTrap MSPs ensure continuity of service to their customers and further develop their business. We are offering the opportunity to avoid any shortfall in new features or support as they move into the future.  AVG Managed Workplace is a core component of the AVG SMB product portfolio and its program of continued investment. Its hybrid agentless cloud-based architecture allows MSPs to comprehensively manage the end-to-end IT experience for every client the MSP looks after,” said Mike Foreman, general manager at AVG Technologies. 

Free is in the eye of the beholder. The packetTrap partner gets AVG free for the rest of its existing packetTrap contract, but has to renew with AVG once it expires.

AVG buys it Way Deeper into RMM

Earlier this year, AVG made a major RMM when it LPI Level Platforms, a Canadian RMM maker. This way AVG can offer MSP an integrated solution where the client security is monitored and managed remotely. Basically it creates a more turnkey managed security service.

Meanwhile AVG CloudCare will be integrated with LPI.

CloudCare is a cloud-based admin console for MSPs that provides remote management, management that will be far bolstered by LPI. Already CloudCare is used by over 1,000 partners.

CloudCare, which came out last year, comes with its own portal for channel partners.

CloudCare has alerts, custom reports, automatic upgrades, and single click product deactivation or installation.

LabTech Aims for SolarWinds' MSPs

The competition has been heating up in the RMM space for some time. Shortly after SolarWinds bought N-able, LabTech made a major play for N-able partners.

LabTech trying to convince MSPs to “Let LabTech Protect Your IT Business from the Winds of Change”.

Like any good marketer (or politician) LabTech is planting seeds of doubt. “The acquisition has also created uncertainty. Will N-able’s focus shift away from MSPs? Where is the vision headed? How will N-able’s software change without an RMM pioneer at the helm?” LabTech asks.

Part of the LabTech argument is economic. By switching over through its competitive replacement program, “IT solution providers regularly see a savings up to 48 percent off their RMM monthly payments as a result of discounts during implementation and our competitive replacement pricing program,” LabTech argued.

Edited by Rich Steeves

MSPToday Editor at Large

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