Your customers know you want to talk to them about the private cloud – and they’re nervous. To their ears, building a private cloud sounds like the kind of beyond-our-atmosphere initiative that will bust budgets and deadlines without adequate return. You know better. You know that a private cloud can reduce capital spending, decrease IT workloads and increase agility. So, how do you explain this to your enterprise and small-to-medium-size business (SMB) customers before they shut you down? Alleviate their fears, and then explain the long-term benefits.
Below are five key points to discuss when you start private cloud conversations with customers:
You know the benefits of the private cloud, and you know which of your customers can benefit most from moving their virtualized data centers to full-on IaaS environments. Convincing customers to see that, however, isn’t always easy. To make your private cloud discussions more productive, address the typical worries that hold enterprises and SMBs back from the cloud and demonstrate the long-term business benefits. If you can make a convincing case now, your customers will thank you later.
About the author:
Colin Jack is the lead systems engineer at Embotics Corporation overseeing cloud management educational efforts at local VMUGs and other customer events. Previously, Colin was the IT manager and systems administrator for a number of technology and telecommunication firms.
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