For many managed service providers, file sharing sits in an awkward place. Customers need a simple way to access, sync, collaborate on, and share files, but many available options ull them toward hyperscaler platforms, consumer-style cloud storage, or vendor-controlled SaaS products that limit the MSP’s ownership of the account. That creates a familiar tension: The customer needs secure collaboration, while the provider needs control, margin, service differentiation, and a platform that can fit into different customer environments.
RushFiles is designed directly for that channel-first scenario without compromising features, functionality, or security. In fact, it’s been designed with just those elements in mind. RushFiles is an enterprise file sync and share platform headquartered in Denmark that’s built for MSPs and other channel partners that want to offer secure file sharing under their own commercial model. The company positions the platform as “100% partner-first,” with no direct sales to end customers, no channel conflict, and reseller ownership of subscriptions, billing, renewals, pricing, and the customer relationship.
While RushFiles is offering an alternative to other share and sync services, it’s doing it in a way that gives service providers a controllable, brandable, multi-tenant file services platform they can package into their own service portfolios.
What RushFiles Does
RushFiles provides secure file storage, synchronization, sharing, and collaboration across web, desktop, and mobile clients – including a web app, Windows and macOS client, and Android and iOS apps. For end users, the experience can be extremely familiar on the desktop, because files are organized in shares and folders and desktop users can work through Windows Explorer or macOS Finder rather than the RushFiles interface. RushFiles shares appear in the File Explorer like and other drives and folders.
For administrators, the value is broader. RushFiles includes controls for user roles, shares, groups, device management, public links, link approval, password policies, two-factor authentication, IP white-listing, storage limits, retention settings, reporting, file history, and ransomware recovery.
For resellers, RushFiles adds another layer with multi-tenant management, sub-reseller creation, white-labeling, email configuration, branded templates, API access, storage/user limits, and centralized oversight of customer environments.
That combination makes RushFiles more of a service provider file platform than most standalone file sharing apps. That’s important because it really creates a strong fit for the MSP that wants to sell file sync and share as a managed, branded, secure service, particularly to customers with data control, compliance, sovereignty, or governance requirements.
Partner-First Model and Channel Fit
In addition to the secure file share ease of use, one of RushFiles’ strengths is its commercial and operational alignment with the channel. That includes branding – partners can brand the portal, apps, and email
Partners handle subscriptions, billing, and renewals directly with clients, while RushFiles provides technical support to partners. A big part of that is the ability to brand the portal, apps, and email notifications can carry the partner’s brand, and that a single control panel can manage isolated client tenants.
For MSPs, that creates several advantages. It reduces the risk of vendor conflict, because RushFiles does not sell directly to the businesses served by its partners. It also allows the MSP to own the customer relationship, rather than acting as a pass-through reseller for a larger cloud vendor. It supports bundling, so providers can wrap RushFiles into broader packages that include backup, endpoint security, Microsoft 365 management, compliance, support, or vertical-specific services.
The pricing model also supports that structure. RushFiles offers SaaS and on-premises pricing models, with options based on users or storage. Partners are billed by RushFiles and then set their own customer pricing. According to RushFiles, typical observed partner margins are around 30-50%, though partners may set their own pricing and can achieve higher margins through bundling.
This all should make RushFiles appealing for MSPs that want to build recurring revenue around a service they can control.
Deployment Flexibility: SaaS, On-Premise, and Hybrid
RushFiles can be delivered as a SaaS, on-premises, or hybrid deployment, allowing providers to match the platform to customer requirements. SaaS deployments are hosted in RushFiles’ secure Denmark-based data center, but customers in regulated industries can opt to full on-premises installation, and others that want to combine cloud convenience with local control can choose a hybrid model.
There is no functional difference between deployment models. As expected, the difference is where storage is deployed. While SaaS customers use RushFiles’ data center, on-premises customers can choose their preferred storage option, whether that’s their own servers, a preferred cloud provider, or their MSP’s infrastructure.
For MSPs, the hybrid option is especially practical. A provider could serve smaller customers with the SaaS model while deploying regulated customers into dedicated infrastructure. That flexibility allows one service portfolio to support a broad customer base, from standard SMBs to healthcare, public sector, financial services, manufacturing, construction, and other data-sensitive environments.
RushFiles also continues to expand infrastructure flexibility, including server updates to include support for AWS S3, Wasabi, and Ceph storage types, mounted volumes inside folders, multiple storage locations in active-active high-availability setups, and Amazon Cognito as an external identity provider.
Multi-Tenant and Reseller Management
RushFiles’ administrative structure is built around a hierarchy that includes the RushFiles platform, resellers, sub-resellers, clients, and individual users at those clients. For MSPs and other resellers, Reseller Mode provides a centralized view of any sub-resellers under management, while Client Mode provides the same centralized view of clients under management. Each MSP can manage multiple companies or create sub-resellers as needed.
RushFiles Reseller Menu
RushFiles has made multi-tenant management is actually quite easy. Setting up new clients takes only a few steps.
Ensure you are in Reseller Mode (there is a toggle button at the top of the screen to move between Client Mode and Reseller Mode.
Select Manage Companies from the menu on the left side of the screen.
Click on Create Company.
Enter the client information, including name, the client’s admin email address, a default share name for the client, maximum number of users, and maximum storage space.
Click Save.
It’s actually that easy. Each client will appear for MSPs in a list next to the Client Mode/Reseller Mode toggle switch. They can move between clients as needed to manage each account.
Adding resellers is just as easy.
Make sure you are in reseller mode.
Select Manage Resellers from the menu options on the left.
Add the reseller company name and admin email address to create the reseller account.
Configure the reseller account, including whether they are allowed to add additional sub-resellers, storage and user limits, and whether to allow skinning.
MSPs can then move between sub-resellers the same way they move between client accounts – each sub-reseller will appear in a dropdown just to the right of the Client Mode/Reseller Mode toggle (replacing the client list dropdown that appears in Client Mode).
This is important for MSPs with layered go-to-market models. A distributor can support sub-resellers. A more typical MSP can separate multiple customers. A provider serving franchises, departments, or regional customer units could structure access accordingly. The key is that each tenant can be isolated, configured, branded, and administered independently.
Client Administration
RushFiles Client Admin Menu
Individual client account management is just as easy in Client Mode. Admins and MSPs can manage shares, users, and groups for each client by following a very similar, straightforward process with just a few clicks. MSPs and admins can not only mange individual users, groups, and shared folders, but also manage other aspects of the client account: Devices, public links, integrations, email configuration, design customization, reports, and restore history. Account settings include password constraints, user lockout, two-factor authentication, encryption key controls, device approvers, public link settings, IP white-listing, version history, Microsoft 365 for web, language settings, and capacity reporting.
This is also where MSPs or their clients can access customization features, such as adding corporate logos, changing color schemes, add custom headers and footers to emails, and more. This gives a more professional look to the interface and communications sent by the RushFiles system.
As new shares, users, and groups are added, users receive email notification of their access to the shared resources. New users – those who are receiving their first share access – will click on a link to set up their account with a password (following the parameters set by the MSP or admin), and will instantly have access to the shares. Users with existing accounts will see the new shares or groups added to their list of shared resources.
RushFiles offers a relatively deep – but intuitive – administrative toolset. It is not just a folder-sharing app with a few permissions. It really gives admins meaningful control over how users access data, how links are shared, how devices are approved or blocked, how file history is retained, and how company storage is consumed.
The newest release expands that admin experience. Web App 3.3.0 added default company shares for onboarding materials, per-share storage limits, CSV exports for groups, users, shares, and reports, a new deactivated user status, a company-wide public link management menu, and public link approval workflows. These may not be flashy features, but they are operationally useful for MSPs and client admins who need cleaner governance and easier reporting.
End-User Experience
Like the admin function, the end-user experience is rather straightforward. It doesn’t offer unnecessary features that could create security risks, but makes file sharing and access simple across devices. Once a client is set up on the platform, users get email notifications that they have been granted access to the file share, with a link to log in and access the shared resources. Users can access shares in the web app, upload files, create folders, generate public links, preview files, view file history, restore previous versions, and edit Office files in the browser when Microsoft 365 web integration is enabled. The desktop app brings RushFiles into the operating system’s native file environment, allowing users to work through Explorer or Finder. It’s a clean way to incorporate RushFiles into an already familiar desktop environment.
That familiarity is a strength. For a secure file platform to succeed, especially with SMB and midmarket customers, end users should not need
extensive training. Indeed, the RushFiles platform is intentionally designed to feel similar to what users already know, but with secure sharing, permissions, external users, and collaboration built in.
The collaboration feature set is practical rather than overloaded. Users can create public links with password protection and expiration, lock files to avoid editing conflicts, use file history, recover deleted files, and edit Microsoft Office documents in the browser (when configured).
The latest release improves daily usability further with broader search across subfolders, advanced search filters by date, size, and extension, up to 200 advanced search results, custom folder icon colors, and more flexible public link editing. These improvements point toward a product that is constantly being refined around everyday administrative and user friction points.
The mobile app is available for both iOS and Android ecosystems. Users simply download their respective app, log in, and they will see a list of their shares, with similar features as they see on the web app or desktop. Just like the web app, the mobile apps are intuitive and provide a clean user experience that allows users to work in any situation as needed.
Note that admin features are only available in the web app – not on mobile or desktop apps.
Security, Compliance, and Governance
RushFiles’ security story is centered on control, encryption, access governance, auditability, and recovery. Customer data is protected with AES-256 encryption in transit and at rest by default, and 2FA can be enabled – and probably should.
As a secure file sharing platform, RushFiles is heavily focused on auditing and oversight, with features such as ransomware recovery, file versioning, access and permission rules, and 2FA. Admins have controls around password constraints, failed login lockout, 2FA enforcement, encryption key rotation, device approvers, public link limits and approval requirements, IP white-listing, and version history.
The ransomware recovery capability is worth noting. The restore history feature provides a way to recover a share to a previous state in larger recovery scenarios, such as ransomware, while individual users can restore single-file versions through file history. This layered recovery model gives admins a broader recovery option while preserving more granular version rollback for routine user mistakes.
For regulated environments, the strongest value is not any single feature but the combination of controls – self-hosting or customer-controlled infrastructure, tenant isolation, role-based permissions, audit reports, link controls, device controls, retention, and recovery.
Migration and Onboarding
RushFiles includes several practical onboarding aids. The quick-start guide explains account activation, reseller control panel access, the web app, native client apps, and migration tools – though they are all highly intuitive and many admins won’t even need it. Once an account is activated, admins/users click the link in their activation email, set a password, and can use a password reset flow if the link expires after 24 hours.
For larger or more complicated deployments, two migration tools stand out. The user import tool is a Windows command-line utility that ingests a CSV file of users. The CSV supports email, name, user type, share-creation permission, and whether a private share should be created. It requires reseller domain, reseller ID, reseller API key, company name, and the CSV path.
The bulk upload tool is a Windows GUI utility for uploading data in bulk. It maps top-level folders in a source directory to RushFiles shares. If a matching share exists, files are uploaded there; if not, the tool can create a new share. It also supports file-priority behavior when a file already exists remotely, including no overwrite, overwrite, or overwrite if newer. The tool provides progress visibility, logs, and reports for skipped files.
White-Labeling, Branding, and Service Provider Control
White labeling is one of RushFiles’ strongest partner features. The demo shows reseller-level controls for skinning, branding inheritance, subdomains, site metadata, email configurations, email logs, and template customization. Portals, apps, and email notifications can carry the partner’s brand, with custom domain support and flexible branding for each client tenant.
This matters because many MSPs are trying to avoid becoming invisible infrastructure brokers. With RushFiles, the file service can appear as part of the MSP’s own portfolio rather than a third-party product the customer might buy directly.
One thing to note on white-labeling is that it’s not completely uniform across deployments. Web interface branding is available through skinning, while full white-labeling for desktop and mobile apps is available in on-premises deployments only.
Integrations and Extensibility
RushFiles supports several integration paths. The reseller settings expose API keys and documentation links for client and file APIs, and the toolkit lists APIs for ERP, PLM, EHR, and industry-specific systems, along with connectors for MFPs, Zimbra, and Microsoft ecosystems. RushFiles also includes Active Directory integration through LDAP, including user replication through groups and organizational units, SSO, and automatic arrangement of users into the same groups in RushFiles and AD.
Key Strengths
Based on our review, RushFiles has several clear strengths.
RushFiles’ biggest strength might be its alignment with MSP and reseller business models. Its no-direct-sales approach, partner-owned billing, flexible pricing, white-labeling, multi-tenancy, and deployment flexibility give providers a level of control they don’t get from many mainstream cloud storage vendors.
A second strength is governance. The platform includes a serious set of admin controls that make it a very viable option for any business, including those in regulated industries.
Deployment choice is also a strength. SaaS, on-premises, and hybrid options allow partners to support a range of customer requirements, especially when data residency, sovereignty, or local control matters.
Finally – and for both admins and end users, this is actually the most important strength – RushFiles delivers an intuitive, user-friendly interface that gives both users and admins the tools they need without making it complicated. It simply feels like part of the daily workflow. In addition, RushFiles appears to be set on constantly improving the user experience with each update.
A Few Limitations
The migration tools are useful, but some aspects still feel admin-heavy. That said, that may not be an issue for MSP’ IT teams, who are familiar with such tasks. The CSV user import tool could use a few improvements, but it does work, and the bulk upload tool has improved with a GUI, progress reporting, logs, and skipped-file reports, though there are a few specific operational requirements MSPs will need to understand. Again, these don’t feel like anything that should turn any MSP away from RushFiles, since MSPs have the skilled resources to handle migration.
The Verdict
RushFiles has clear strengths in deployment flexibility, channel alignment, white-labeling, and straightforward end-user workflows. As a results, it is a strong fit for the MSP and reseller market because it solves a business problem as much as a technical one. Technically, it provides feature-rich, user-friendly and intuitive secure file share solution available on any device for any client. Commercially, it gives partners control over branding, pricing, billing, subscriptions, deployment, and the customer relationship.
RushFiles is very well suited for MSPs, CSPs, IT distributors, telecom providers, and regional cloud providers that want to offer secure file sync and share as their own branded managed service. Because of its features, secure by design approach, and intuitive interface, it is as solid an option for generic small business customers as it is for larger businesses in regulated industries – and anyone in between – meaning MSPs and resellers don’t have to worry about different solutions for different customer models. RushFiles is a platform that works for them all.
While RushFiles may not be the most familiar file sharing name on the market, it is trying to be the secure file sharing platform that service providers can actually own, manage, brand, and adapt to customer requirements. For MSPs that want to build recurring revenue around secure file services — particularly in regulated or data-sensitive environments — without a complicated onboarding or training process, RushFiles deserves a serious look.
Edited by
Erik Linask
