Traditionally, the network sat in its own lane. Internet connectivity, WAN architecture, and branch networking were handled by a telecom carrier, a network integrator, or a separate specialist, while MSPs focused on endpoints, help desk, cloud services, and day-to-day IT support.
That was the model, but it’s become increasingly obsolete.
The services MSPs are already accountable for — uptime, application performance, security posture, voice quality, cloud access, and the overall customer experience — depend on the underlying network. A service desk can’t solve a recurring VoIP problem if the branch office is running on fragile connectivity. A security stack looks much less convincing if the WAN depends on aging firewall and VPN configurations.
The reality is the network is no longer separate from the rest of the MSP relationship, but part of it.
That’s not a bad thing. In addition to the idea that MSPs need their hands on the network piece to do their other work, there’s a revenue and customer trust element as well. The MSP is already doing most of the IT work for their customers, so it only makes sense the network would become their domain as well.
That’s why Reinvent has launched MyCloud SecureLink, a managed SD-WAN and network security offering built specifically for resellers and MSPs. The product brings together managed SD-WAN, firewall protection, network analytics, managed hardware, and service management in one integrated offering. With it, partners can deliver more secure, resilient, and better-managed connectivity to customers.
Because customers no longer see the network as someone else’s problem — they trust and rely on their MSP for pretty much all things IT — it makes sense. If cloud applications are slow, if branches keep dropping offline, if collaboration tools are inconsistent, or if secure access across locations is unreliable, they expect their provider to solve it. That holds across customer bases, but it’s perhaps even more true in multi-location environments, like retail, healthcare, financial services, education, and hospitality.
Retail locations need reliable POS connectivity and guest Wi-Fi. Healthcare organizations need secure telemedicine and dependable connectivity between locations. Schools need digital learning environments that work consistently. Branch-based businesses of all kinds need secure cloud access, strong application performance, and business continuity when a primary connection fails.
Here’s the thing — none of this is new from an SD-WAN or managed security perspective. But what’s often been missing is a practical way for MSPs to leverage the them to serve their customers, without having to start a dedicated network practice.
Reinvent says MyCloud SecureLink includes managed hardware with the base configuration already loaded before deployment, so there’s limited need for on-site IT involvement. That takes out the deployment complexity that has historically been a barrier to entry for MSPs.
“MyCloud SecureLink gives MSPs a practical way to expand into managed network and security services without adding operational complexity,” explained Gabriel Marcos, Head of Product at Reinvent. “We designed the solution to give partners the right balance of connectivity, security, visibility and manageability, so they can deliver a stronger customer experience while supporting more of their customers’ technology needs.”
It’s part of Reinvent’s ongoing strategy of helping partners compete, grow, and lead while expanding recurring revenue opportunities under their own brand. The white-label piece is important to the overall value proposition, because MSPs have built a level of trust with their customers and with MyCloud SecureLink, they can continue to leverage that trust, delivering even more services and increasing their share of the customer relationship.
So, yes, while there’s a connectivity and security story here that shouldn’t be overlooked, the bigger story for MSPs is they can add managed SD-WAN and network protection to their portfolios and move deeper into the customer’s operating environment and, by extension, make themselves an increasingly indispensable asset. There’s value to both parties. MSPs become the provider that owns the entire tech relationship (or more of it, anyway), and the customer get more of its IT services from a trusted partner who can solve any issues that arise, regardless of that part of the tech stack they involve.
Yes, it’s a separate technology, like many others, but what Reinvent is doing is making SD-WAN part of the MSP service delivery foundation, because it touches resilience, application performance, security, branch operations, and customer trust all at once.
MSPs are no longer single-service operations, and they can’t really look at connectivity and network security as someone else’s domain. It’s too important to everything else they do. Like cybersecurity and many other previously tangential IT services, connectivity has to be part of the MSP service set.
Reinvent will be exibiting at ITEXPO 2027, taking place February 9-11, 2027, in Fort Lauderdale, Florida. Alongside a family of curated collocated events, including MSP Expo, Generative AI Expo, AI Agent Event, AI Developer World, Y2Q Summit, and others, ITEXPO is the one event where end users, partners, service providers, vendors all come together to discuss and learn about the latest business technologies, build relationships, and do business, all under one roof.
Edited by
Erik Linask
