Expanding Zero Trust: Genians Brings its Critical ZTNA Solutions to New Markets

Here on MSP Today, we’re very familiar with the power of a certain two-word phrase; capital Z, capital T, if you catch our drift:

Zero Trust.

Establishing Zero Trust (and Zero Trust Network Access, or ZTNA) architecture is a critical avenue down which future-forward businesses travel, so to speak. Essentially, adopting ZTNA means teams are consistently operating under the assumption that threats are present both inside and outside a network. As a result, Zero Trust demands strict verification for every user and every device before authorization to access sensitive internal resources is ultimately granted. (Our own Greg Tavarez penned another article about the importance of advanced Zero Trust solutions over on our Cloud Computing site, as well; check out that story here.)

The long-story-short of it, readers?

Where a number of traditional security measures prove inadequate in the face of increasingly sophisticated cyber attacks, ZTNA excels.

Personally, I first learned about ZTNA several years back; I was working at a cloud services provider, and I learned quickly how broadly applicable ZTNA is as a security model. Today, some of the top providers of ZTNA-powered solutions include Cloudflare, Palo Alto Networks, Google, Zscaler, and Genians.

Let’s talk about that last one, specifically.

With nearly two decades’ worth of experience in cybersecurity and more than 160 employees (roughly two-thirds of which are engineers), Genians secures millions of endpoints for organizations; for education, healthcare, energy, finance, government entities, you name it. Big names like Starbucks, BMW, Hyundai, LG, eBay and Samsung place great trust in Zero Trust-centric solutions. (A little “trusting” play on words there, but a pertinent truth nevertheless.)

Additionally, Genians’ Universal ZTNA seamlessly integrates with Network Access Control (NAC) technology to ensure secure asset access, regardless of network architecture or a user’s location. This is especially important, given how networks have evolved and modern business needs have changed due to BYOD (“bring your own device”) and hybrid/work-from-home setups. So with the company’s Universal ZTNA, teams can select flexible deployment options for their workers (and all corresponding devices) that open the doors for real-time visibility and truly secure network access.

And just last week, Genians announced an expansion of its services; for MSPs of course, but also for businesses focused on the Internet of Things (IoT).

Genians is officially extending the global reach of its NAC-driven ZTNA solutions “into IoT and critical infrastructure security,” according to the press release. I see this as a specially solid move; I write articles on a near-daily basis for IoT Evolution World and it’s my bread and butter, so I know how the proliferation of IoT devices a.) is impacting business systems the world over, and b.) has widened the cyber threat landscape for MSPs.

Suffice it to say, Genians expanding its ZTNA offerings into the IoT space is very good.

“Over the past two decades, Genians has been at the forefront of helping organizations – from Fortune 500 enterprises to small and medium-sized businesses – secure their IT and OT environments,” explained Kyeyeon Kim, co-founder and CTO of Genians. “As global business operations expand, there is a critical need for solutions that are both flexible and scalable. Our NAC-driven ZTNA meets this need, ensuring comprehensive and seamless security across both traditional and modern infrastructures.”

To learn more about what Genians is offering (including a free, 30-day trial), read here.