Cybersecurity solutions provider CrowdStrike announced its latest initiative, the Accelerate Partner Program, aimed at revolutionizing the SaaS ecosystem. The program is designed to foster the adoption of the CrowdStrike Falcon platform and to promote ecosystem growth through collaboration within the cybersecurity industry.
The Accelerate Partner Program promotes collaboration, education, and rewards among its diverse partner ecosystem. Through the program, cybersecurity partners, including VARs, MSPs, MSSPs, GSIs, SIs, cloud marketplaces, distributors, telcos, OEMs, insurers, incident responders, and ISVs get the tools they need to better prevent data breaches.
This latest news comes in response to the ever-evolving threat landscape, and emphasizes the importance of an open and collaborative approach to Extended Detection and Response (XDR). For organizations, it offers the flexibility and options needed to meet evolving technology and service demands while also offering new strategies to support modern SaaS consumption in today's software supply chains.
The Accelerate Partner Program offers several benefits for partners including educational opportunities via a series of short, informative videos from CrowdStrike experts. It also offers access to enhanced infrastructure and operational tools to speed up demand generation, opportunity registration, value-based sales campaigns, and deal closures. And it introduces "The Grid," a self-service marketing campaign platform for landing pages, emails, and social posts to help partners effectively promote the CrowdStrike Falcon platform.
In addition to marketing and support, there is also a CrowdCard rewards system for sales and solution engineering professionals so they can earn cashback rewards through a branded CrowdStrike debit card. This incentivizes new customer transactions and platform expansion.
“Cybersecurity is at an inflection point, and the partner ecosystem is no different,” said Daniel Bernard, chief business officer at CrowdStrike. “Our new Accelerate program turns the page for partners of all types to supercharge their CrowdStrike practices - horizontally across the Falcon platform - and vertically into the depth of our solution capabilities. New education formats, new sales tools and new rewards are just a few of the investments we’re making to set the cybersecurity ecosystem standard. Our focus is unwavering: putting partners at the center of the fight to defeat adversaries - and together - stop breaches.”
Edited by
Greg Tavarez
