Taking Email Signatures to the Next Level

Taking Email Signatures to the Next Level

By Arti Loftus

Exclaimer Group Joins Pax8 Cloud Commerce Marketplace

This week Colorado-based Pax8, a global cloud commerce marketplace, announced a global agreement with email signature management firm, Exclaimer Group, enabling Pax8 partners access to an extensive suite of solutions provided by Exclaimer that includes Signature Management Cloud, Signature Marketing Cloud, Signature Feedback Power Up, and Signature Appointments Power Up.

Whether it is through work or with friends, many people do not utilize email signatures to their full potential. The space at the end of the email is meant for more than just the typical send-off and contact information. Especially when it comes to marketing, taking advantage of your email real estate with promotional banners can invigorate your advertising campaign. Some of the avenues that will garner increased audience engagement include:

  • Consistently follow brand guidelines
  • Social media icons
  • 1-click surveys
  • Links to blogs or newsletters
  • Appointment booking links

“Email signatures enable more brand awareness, standardization, and scale across the business,” said Ryan Walsh, Chief Operating Officer at Pax8. “Through the partnership with Exclaimer, we are enabling partners to leverage innovative cloud marketing tools and add the solutions into their technology stacks. Exclaimer is the global leader in developing email signature solutions, and we are excited to offer their award-winning solutions to partners globally.”

Twenty years prior Exclaimer invented email signature software, and now twenty years on from that their constant innovation and evolution have seen them remain market leaders today, at the forefront of their industry. Pax8 will benefit from an array of secure, reliable, and easy-to-use Exclaimer solutions including:

  • Signature Management Cloud enables email signature designs, fully branded and with meaningful content such as banners, social media links, and more to be created and deployed to all users, across all devices, at the push of a button.
  • Signature Marketing Cloud transforms email signatures into a new and measurable digital advertising channel that performs at a lower cost than alternative channels.
  • Signature Feedback Power Up provides the tools to capture real-time feedback and take immediate action bringing improvement to customer experience and reducing customer churn.
  • Signature Appointments Power Up allows employees to share their availability and automatically accept new meeting requests – all from within their email signature, ensuring booking meetings is time-efficient.

“We’re thrilled to enter into a partnership with Pax8, who realizes the potential businesses can unlock through harnessing email signatures,” said Marco Costa, Chief Executive Officer at Exclaimer. “Pax8 will offer our four newly developed solutions to their MSP partners. We look forward to building a long-term relationship with them and working together to turn every email ending into a new beginning.”

Pax8 MSPs incorporating email signature designs into their marketing campaigns alongside the myriad of analytics software provided by Exclaimer should expect to benefit, enhancing their relationships and achieving better brand consistency.

Arti Loftus is an experienced Information Technology specialist with a demonstrated history of working in the research, writing, and editing industry with many published articles under her belt.

Edited by Erik Linask
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