Digital engagement and cross-selling to account holders is important for all businesses today, but it’s particularly critical for financial institutions, which are often trying to sell services that are similar from organization to organization. In essence, a great digital customer experience is all these companies have to differentiate themselves from one another. Financial services are a competitive environment that is characterized by high consumer expectations on their retail digital experiences. The situation is further complicated with over-burdened marketing departments needing resources to understand current best practices for optimal digital connection and engagement.
Huntsville, Alabama-based DeepTarget Inc., a solutions provider that uses data mining and business intelligence to deliver targeted communications across digital channels for banks and credit unions, announced its newest service offering for clients, DXP Managed Services. Clients can now outsource end-to-end DXP operations to DeepTarget professionals to develop, execute, monitor and optimize their multi-channel digital campaigns for the best outcomes.
The newly released DXP Managed Services facilitates the use of trained DXP consultants from DeepTarget who will leverage their always-current DXP expertise and prevailing best practices to provide FI clients with an ongoing turnkey solution for digital engagement and marketing. Included in the solution is the conceptualizing of marketing campaigns for best results, data ingestion and mining, authoring and refreshing campaigns on a regular basis, monitoring performance and providing detailed metrics of the outcomes to users. Offered as two different plans, Essentials and Premium, DXP Managed Services covers the spectrum of capabilities and requirements.
“We have been hearing from clients and the market about the intense focus on digital engagement strategies, but this is combined with the lack of adequate resources to make this happen,” said Preetha Pulusani, CEO of DeepTarget. “DXP Managed Services is our offering to meet these requirements that have become ever more critical for financial institutions in order to remain competitive. By leveraging the hands-on expertise and experience of DXP consultants, we are looking forward to helping our customers augment and optimize multi-channel digital marketing for highly profitable outcomes while helping to reduce their costs.”
To learn more about how MSPs can provide your organization with digital experience platform capabilities, plan to attend MSPEXPO, part of the #TECHSUPERSHOW series. MSPEXPO has been designed to help service providers understand how they can drive more recurring revenue, increase the valuation of their companies, grow, and protect their networks and deliver better customer service. It will also help companies looking for MSP partners to understand how MSPs can help them grow. The show will take place June 21 - 24, 2022 at the Broward County Convention Center in Fort Lauderdale, Florida. For more information or to register, visit the show website.
Edited by
Luke Bellos
