Most companies have a similar goal in mind regardless of the industry they serve. And when opportunities pop up that make it possible to both make money and help their customers, there aren’t too many complaints. That’s’ the gift SkySwitch recently bestowed upon its white label resellers when it announced at its Vectors 2017 User Conference that SkySwitch resellers can now generate more revenue per user by offering Video Surveillance as a Service (VSaaS) to their existing SMB clients.
Previously, SkySwitch resellers have been offering a branded, cloud-based, Hosted PBX Service and unified communications and collaboration services (UCCaaS) to their subscribers. However, after Technavio released its report Global Video Surveillance as A Service Market 2017-2021, SkySwitch became interested in the prediction that the global video surveillance as a service market will grow at a CAGR of 27.45 percent during the period 2017-2021.
To stay ahead of the competition, businesses need to stay on top of any and all relevant trends. Between Technavio’s predictions and the overall ease of use when it comes to VSaaS, it makes sense that SkySwitch wants its resellers to start promoting VSaaS. The new service was made available immediately to all SkySwitch Resellers and , to make the offer even more enticing, it can be fully managed from within the SkySwitch Reseller Dashboard.
According to Jayson Jones, VP of Business Development of SkySwitch, promoting VSaaS should be easy for resellers, because it’s very similar to UCaaS solutions, which resellers are already used to. Jones commented, “At SkySwitch, we recognized that the deployment model and target market of VSaaS is almost identical to UCaaS…IP-enabled cameras are deployed on the customer premise and managed from the cloud in much the same way as SIP phones. This similarity will enable UCaaS resellers to leverage their existing sales, service and support infrastructure to capture a new revenue stream.”
SkySwitch has effectively done all the heavy lifting for its resellers by making this adjustment as easy as possible. It has integrated the new video system with its existing service delivery platform, and ordering, provisioning, and customer account management can all be handled without resellers having to learn an entirely new system. With those problems taken care of, all resellers have to do is sell the product to a market they’re already familiar with, thus easily making more revenue per user.
Edited by Stefania Viscusi