Karen Kane Reveals Use of ChannelAdvisor for Online Advertising

Karen Kane, one of the most respected brand names in women’s apparel, announced the employment of ChannelAdvisor’s Paid Search and Managed Services to maximize results using pay-per-click advertising and to broaden the company's online exposure, optimize online advertising campaigns and increase sales.

"It was important for us to find a solution provider with an established understanding of fashion brands and proven industry expertise to accurately manage our online advertising initiatives," said Karen Kane director of marketing Michael Kane. "ChannelAdvisor's full service solution is exactly what we had in mind. We are confident that our search campaigns are in the best hands."

ChannelAdvisor is a provider of cloud-based e-commerce solutions that offer retailers and manufacturers ways to manage and automate their online selling process across multiple channels. Its Paid Search solution supports numerous search engines such as Google and Bing, as well as programs such as Google Shopping and Enhanced Campaigns.

Through its Managed Services, e-commerce experts will manage all aspects of Karen Kane's paid search program providing strategy development, hands on campaign execution, daily campaign management, and end-to-end outsourced paid search solutions.

"Karen Kane is one of the most respected names in the apparel industry, and we are thrilled to be able to offer the technology and level of service the brand needs to excel on the search channel," said ChannelAdvisor global director of managed services Amy Lubell. "Digital advertising must be strategic and cost-efficient in order to deliver optimal results. Our team works day in and day out to ensure that Karen Kane is reaching the maximum number of consumers and increasing online sales."