With GROWCON included with select ITEXPO and MSP Expo registrations, MSP professionals can explore emerging technologies, strengthen their businesses, and leave with AI-powered tools and qualified sales leads—all in one trip.
For managed service providers, the challenge has never been simply keeping up with technology. It's turning that technology into profitable business growth.
Artificial intelligence is creating new service opportunities. Cybersecurity demands are expanding. Cloud and communications technologies continue to evolve. Yet, even as MSPs discover new solutions to offer their customers, they face another set of challenges: finding qualified prospects, improving sales performance, increasing margins, and building a predictable pipeline of new business.
In February 2027, MSP professionals will have an opportunity to address both sides of that equation at one destination.
TMC's ITEXPO and MSP Expo have partnered with Marketopia to bring GROWCON 2027 to the Broward County Convention Center in Fort Lauderdale, February 9–11, 2027. The collaboration brings Marketopia's expertise in MSP marketing, sales enablement, and business growth directly into the ITEXPO #TECHSUPERSHOW experience.
And there's an especially compelling benefit for attendees: GROWCON will be accessible with select ITEXPO or MSP Expo registrations.
That means MSP owners, executives, sales leaders, and technical professionals can participate in three complementary experiences during one visit—discovering technology innovations at ITEXPO, exploring the operational and business strategies presented at MSP Expo, and gaining hands-on sales and marketing expertise through GROWCON.
For MSPs looking to make every conference dollar, every travel day, and every business opportunity count, the combined experience makes Fort Lauderdale one of the most valuable industry destinations of 2027.
Technology Innovation Meets Business Growth
ITEXPO has been connecting technology buyers, sellers, service providers, and innovators since 1999. Over more than two decades, it has evolved into a broad technology gathering where attendees explore the products, partnerships, and strategies shaping the enterprise IT and communications landscape.
MSP Expo builds on that foundation with programming focused specifically on the managed services business. Its conference brings together MSP owners, executives, technical leaders, and channel professionals to address the issues that influence profitability, competitiveness, and long-term growth.
Attendees can explore emerging AI services, cybersecurity offerings, managed infrastructure, cloud technologies, automation, and the business models that help service providers translate those capabilities into recurring revenue.
The #TECHSUPERSHOW expo floor adds another dimension, bringing MSPs face-to-face with technology vendors, potential partners, and solution providers across a broad range of enterprise markets.
GROWCON introduces a critical new piece of the puzzle.
While ITEXPO and MSP Expo help attendees understand which technologies and services can drive their businesses forward, GROWCON focuses on how to find customers, win more business, and build the sales and marketing systems needed to support sustainable growth.
It's a natural partnership, connecting what MSPs can sell with how they can sell more of it.
Introducing GROWCON: More Leads. More Sales. More Profit.
Produced by Marketopia, GROWCON is designed for MSP leaders who want practical answers to the challenges that hold back business growth.
The program addresses issues familiar to service providers of nearly every size: inconsistent lead generation, lengthy sales cycles, unpredictable margins, difficulty differentiating services, and the challenge of scaling beyond the business owner's personal involvement in every sale.
Rather than relying exclusively on presentations about what successful MSPs should do, GROWCON emphasizes actionable strategies that participants can begin implementing immediately.
Its growth-focused approach covers marketing, lead generation, sales effectiveness, profitability, and the operational decisions that enable MSPs to scale.
Participants will explore how to create more predictable sales pipelines, improve conversion rates, use AI to strengthen marketing and prospecting, and develop growth strategies aligned with their business objectives.
For an MSP owner who has invested in technology, staff, certifications, and service delivery but still struggles to generate enough qualified opportunities, that expertise can be transformative.
For an established provider preparing to expand into new markets or build a higher-margin services practice, it can help turn ambition into an executable growth plan.
Last, but certainly not least, for sales and marketing leaders, GROWCON provides an opportunity to sharpen the processes and tools that directly influence revenue performance.
Not Just Another Workshop: Leave With Leads
One of the most distinctive elements of GROWCON at ITEXPO 2027 is its planned hands-on experience with MSProspector, Marketopia's agentic AI growth platform.
According to Marketopia, every GROWCON attendee will be set up with MSProspector during the event, giving participants an opportunity to put AI-powered prospecting and sales intelligence to work rather than simply hearing about their potential.
The platform uses buying signals, intelligent prospecting, and automation to help MSPs identify qualified business opportunities.
During the workshop, attendees will work with the technology to uncover prospects in their own territories and begin building an actionable sales pipeline.
The objective is straightforward: participants leave with more than notes, ideas, and business cards. They leave with actual leads, a working AI-powered growth system, and a foundation for pursuing new business when they return home.
That approach is especially timely as AI becomes increasingly important to both the services MSPs deliver and the way they operate their own businesses.
Service providers are evaluating how to package AI readiness, automation, governance, and intelligent applications into profitable customer offerings. At the same time, they are discovering how AI can improve internal sales, marketing, customer engagement, and operational efficiency.
GROWCON connects those opportunities by demonstrating how AI can contribute directly to business development.
“MSPs don't need another conference that just talks about the future. They need the tools and strategies to capitalize on it,” said Terry Hedden, CEO and Co-Founder of Marketopia. “We're bringing GROWCON to ITEXPO to put AI-powered growth directly into the hands of MSPs. Our goal is simple: every attendee leaves with a working platform, real leads, and the ability to start building pipeline immediately.”
Three Experiences. One Powerful Business Advantage.
Consider what an MSP professional can accomplish during three days in Fort Lauderdale.
At ITEXPO, attendees can explore technologies that may become the foundation of their next service offering. They can meet vendors, compare competing solutions, evaluate emerging AI capabilities, and establish relationships with potential technology partners.
At MSP Expo, they can participate in discussions focused on running a stronger managed services business—from improving operational efficiency and strengthening cybersecurity practices to developing profitable recurring revenue opportunities.
At GROWCON, they can apply a different but equally important lens: how to market those capabilities, attract qualified buyers, improve sales execution, and generate the revenue needed to support expansion.
Together, the events address three essential questions for every growth-minded MSP:
- What should we sell? Discover technologies, platforms, and services that meet evolving customer needs.
- How do we build a more profitable business? Learn strategies for service delivery, operations, pricing, differentiation, and growth.
- How do we win more customers? Develop marketing and sales capabilities that generate qualified opportunities and accelerate revenue.
The ability to move between these conversations is what makes the combined experience so valuable.
An MSP executive might discover a promising AI security offering on the expo floor, attend an MSP Expo session on packaging emerging services into recurring revenue, and then participate in GROWCON to develop a strategy for reaching businesses most likely to need that solution.
Another attendee might identify a new cloud or communications partner, learn how to improve service margins, and use MSProspector to begin identifying prospective customers in a target market.
Instead of returning home with a collection of disconnected ideas, attendees have an opportunity to connect technology, business strategy, and sales execution into a more complete growth plan.
Exceptional Value From a Single Registration
Industry conferences represent a meaningful investment for MSP businesses. Registration fees are only part of the cost. Travel, lodging, and time away from customers and day-to-day operations must also be considered.
For smaller providers in particular, sending an owner, executive, or key employee to an industry event means choosing carefully where that investment will deliver the greatest return.
The ITEXPO, MSP Expo, and GROWCON partnership makes that decision considerably easier.
With GROWCON accessible to verified MSPs through any ITEXPO or MSP Expo registration, attendees can add a dedicated business-growth workshop to an already extensive technology and managed services conference experience.
There's no need to plan a separate trip to gain access to Marketopia's sales and marketing expertise. MSP professionals can combine vendor research, technology education, peer networking, business strategy, and hands-on growth training in one destination.
The value also extends beyond the conference program.
The broader #TECHSUPERSHOW environment brings together technology buyers, channel partners, service providers, and enterprise decision-makers, creating opportunities for conversations that may lead to new partnerships, referral relationships, and business opportunities.
For MSP owners and executives, that combination represents something increasingly difficult to find: a single industry event that addresses both the technical direction of their businesses and the commercial strategies required to grow them.
A Partnership Built Around Measurable Outcomes
The collaboration between TMC and Marketopia reflects a shared commitment to helping technology companies translate innovation into business success.
ITEXPO has long provided a platform for discovering emerging technologies and building industry relationships. MSP Expo extends that mission with education and networking focused on the managed services community.
Marketopia brings specialized expertise in helping MSPs generate leads, improve sales performance, and accelerate profitable growth through marketing services, sales enablement, AI-powered technology, and automation.
Together, the organizations are creating an experience that connects innovation with execution.
“ITEXPO has always been about connecting technology innovation with real business opportunity, and our partnership with Marketopia takes that commitment to another level,” said Rich Tehrani, CEO of TMC and Conference Chairman of ITEXPO. “Adding GROWCON gives MSPs practical strategies to win new customers, accelerate sales, and build more profitable businesses. It's a powerful combination of technology innovation and proven business growth strategies.”
The timing is particularly significant.
As AI reshapes the technology landscape, MSPs are under pressure to adapt their service portfolios, demonstrate greater value to customers, and differentiate themselves in an increasingly competitive market.
But, identifying the next technology opportunity is only half the battle. Providers must also build the business development capabilities to capitalize on it.
By bringing GROWCON into the #TECHSUPERSHOW, TMC and Marketopia are addressing both priorities.
Make Fort Lauderdale Your MSP Growth Destination in 2027
For MSP professionals planning their 2027 industry calendar, the combination of ITEXPO, MSP Expo, and GROWCON presents a compelling opportunity.
Three days in Fort Lauderdale can deliver exposure to emerging technologies, practical managed services education, meaningful industry connections, and hands-on tools designed to accelerate sales and business growth.
Whether the goal is launching a new AI services practice, strengthening profitability, developing vendor partnerships, generating more qualified leads, or scaling an established MSP, attendees will find resources and expertise to help move their businesses forward.
With GROWCON included for verified MSPs with every ITEXPO or MSP Expo registration, the opportunity becomes even more attractive.
Discover what to sell. Learn how to grow. Leave ready to win more business.
ITEXPO, MSP Expo, and GROWCON 2027 take place February 9–11, 2027, at the Broward County Convention Center in Fort Lauderdale, Florida.
Learn more and register at ITEXPO or MSP Expo.
Edited by
Erik Linask
