New partnership brings AI-powered strategies, sales innovation, and a hands-on experience where MSPs leave with leads, not just ideas.
SHELTON, CT — October 21, 2026 — Marketopia, a leading growth partner for managed service providers (MSPs) and technology companies, today announced that GROWCON is coming to ITEXPO 2027, combining ITEXPO’s technology innovation and industry connections with Marketopia’s expertise in generating leads, accelerating sales, and driving profitable growth.
As AI transforms the technology industry, MSPs have unprecedented opportunities to expand their services and capture new revenue. GROWCON will help them capitalize by presenting actionable strategies, expert insights, and AI-powered solutions designed to turn technology innovation into measurable business growth.
Going beyond traditional conference sessions, every GROWCON attendee will be set up with MSProspector, Marketopia’s agentic AI growth platform, during the event. Through a hands-on experience, attendees will use buying signals, intelligent prospecting, and automation to identify qualified opportunities and walk away with actual leads in their territory and a working AI-powered growth system.
“MSPs don’t need another conference that just talks about the future. They need the tools and strategies to capitalize on it,” said Terry Hedden, CEO and Co-Founder of Marketopia.
“We’re bringing GROWCON to ITEXPO to put AI-powered growth directly into the hands of MSPs. Our goal is simple: every attendee leaves with a working platform, real leads, and the ability to start building pipeline immediately.”
Launched in 1999, ITEXPO is one of the technology industry’s longest-running events. Alongside its co-located MSP Expo, the event connects technology leaders, service providers, and innovators with emerging solutions and strategic partnerships.
“ITEXPO has always been about connecting technology innovation with real business opportunity, and our partnership with Marketopia takes that commitment to another level,” said Rich Tehrani, CEO of TMC and Conference Chairman of ITEXPO.
“Adding GROWCON gives MSPs practical strategies to win new customers, accelerate sales, and build more profitable businesses. It’s a powerful combination of technology innovation and proven business growth strategies,” Tehrani added.
GROWCON at ITEXPO 2027 will take place in Fort Lauderdale, Florida. For event details and registration, visit https://www.itexpo.com/east/growcon.aspx.
Media Contacts:
Stephanie Thompson
Communications Liaison, TMC
[email protected]
Alejandra Castaneda
Project Manager, Marketopia
[email protected]
Sponsorship Contact:
Dave Rodriguez, TMC | [email protected] | 203-852-6800 x146
#TECHSUPERSHOW Networking Group on LinkedIn: LinkedIn
About Marketopia
Marketopia helps MSPs and technology companies generate more leads, close more sales, and increase profitability through marketing, sales enablement, AI-powered growth technology, and automation. With solutions including MSProspector, Marketopia is reinventing how technology companies market, sell, and grow.
About ITEXPO
Launched in 1999, ITEXPO is a leading technology conference and exhibition bringing together enterprise IT decision-makers, technology vendors, service providers, and channel professionals. Part of the #TECHSUPERSHOW, ITEXPO provides a platform for exploring emerging technologies, building strategic partnerships, and identifying new business opportunities. For more information, visit www.itexpo.com.
Edited by
Erik Linask
