MSPs have a scaling problem that probably deserves more attention than it gets. The more clients they take on, the more endpoints they manage and the more time their technicians spend routine, repetitive work that doesn’t generate revenue or deepen customer relationships. Patching, configuration, deployment, and compliance checks are all absolutely necessary, but the reality is they compound quickly across dozens of client environments and can eat into the margins that make an MSP business viable.
In other words, MSPs need to be able to operate more efficiently. As cyber risk, compliance expectations, and labor costs continue to rise, that efficiency challenge is becoming even more critical to the MSP business model.
PDQ thinks endpoint management tools should be solving that problem, not contributing to it, and the Salt Lake City-based IT management software company announced a major expansion of PDQ Connect. PDQ Connect is PDQ’s cloud-based endpoint management platform, designed to help IT teams and MSPs manage devices remotely across distributed environments. From the MSP perspective, it’s a centralized, multi-tenant tool for patching, deployment, automation, and ongoing endpoint administration at scale.
This latest update is aimed squarely at MSPs, adding multi-tenant architecture, centralized user management, reusable packages, global deployment scripts, and integrations with Freshworks, Jira, and Zapier – with HaloPSA and additional integrations on the way.
The theme is really repeatability. Multi-tenant architecture and centralized user management let MSPs oversee all client environments from a single interface, reducing the constant context switching between disconnected systems. Reusable packages and global deployment scripts mean that, once a configuration or workflow is built, it can be applied consistently across every client, reducing manual effort, minimizing error risk, and generally making it more practical to maintain high compliance standards at scale.
According to CEO Dan Cook, this iteration isn’t a coincidence; it’s an intentional effort to improve operations efficiency for MSPs by designing specifically for their challenges.
“These aren’t bolt-on features,” Cook says. “They’re the result of listening to MSPs tell us what gets in the way of running a tight operation, and building to remove those blockers.”
Many endpoint management tools were designed primarily for internal IT teams, and only later adapted for MSP use. That inherently left friction in places where MSP workflows aren’t consistent with individual IT organization. PDQ’s argument is that building from an MSP-first perspective produces different – better – outcomes, particularly as the threat landscape puts increased pressure on patch compliance and vulnerability management.
That MSP-focused framing is reinforced by Emily Glass, who recently joined PDQ’s Board of Directors and brings deep experience in the managed services market.
“The addition of multi-tenancy allows MSPs to protect clients at scale,” Glass explains. “When the threat landscape moves this fast, purpose-built tools are the only way to ensure operational security.”
Early results from PDQ’s MSP customer base suggest the approach is working. One customer reported a 25% increase in profit since switching to PDQ, and another has maintained a 95% patch compliance rate across thousands of devices, a result that underscores the value of consistent, automated enforcement at scale.
PDQ says the current release is part of a broader roadmap that includes Windows OS patching, reboot management, software policies, macOS management enhancements, and the HaloPSA integration. These are all additional investments designed to help MSPs manage more devices, support more clients, and scale service delivery without proportionally scaling headcount or operational complexity. In other words, they are intended to enable MSPs to do more with less.
For MSPs, that is the real test: Do their tools help them scale efficiently or do they just add another layer of operational drag. The tools that matter most are the ones that turn routine work into a repeatable, scalable service rather than a growing manual burden. PDQ says that’s what Connect is all about.
Edited by
Erik Linask
