MSPs, system integrators, and other IT partners are no longer merely software resellers; they are strategic advisors, security consultants, IT managers, and the first line of defense and support for a dispersed workforce. As they grapple with tool sprawl, skilled labor shortages, and the unyielding demand for faster, more effective support, the traditional one-size-fits-all vendor relationship has become a relic of the past. Today’s dynamic market demands collaborative, forward-thinking partnerships that go beyond merely supplying technology to empower genuine mutual growth.
This shift in partner relationships is reflected in GoTo’s new LogMeIn Partner Network. The program is a direct response to the needs of IT resellers to start, with additional support for MSPs and system integrators slated for later in 2026, as the company launches its new channel strategy. With the program, GoTo shows it recognizes that, to truly accelerate partner growth, vendors must provide more than just solutions – they must provide a comprehensive, quality ecosystem that fuels every stage of the partner’s journey. By moving beyond a simple transactional model, GoTo is building a framework designed to maximize success and, ultimately, deliver top-tier endpoint management, remote support, and zero trust security to customers worldwide.
The foundation of the LogMeIn Partner Network rests on its solution portfolio, of course, which features AI-driven capabilities and new innovations for core products like LogMeIn Resolve and LogMeIn Rescue. These tools equip partners to provide their clients with endpoint management and secure remote support – critical in today’s work everywhere and on every device environment.
But, technology alone is not enough. The program brings in new dedicated expert support, offering exclusive access to partner managers, solutions consultants, and marketing resources. This level of dedication ensures partners feel supported, not just supplied.
“What sets GoTo apart is not just the strength of their technology, but the quality of their partner offerings. The enablement resources, marketing support, and responsive channel team make it easy to build pipeline and close business with confidence.” — said Marc Allen, ITAM/ITSM Solution Specialist, Softcat UK.
Indeed, in a market crowded with endpoint, remote support, RMM, and security vendors, partners increasingly need help differentiating solutions and accelerating pipelines, not just sourcing licenses. That’s where GoTo’s expert resources – partner managers, solution consultants, sales training, and joint demand-generation resources – come into play.
GoTo is investing in comprehensive training and enablement to transform partners into experts, and providing co-marketing opportunities to drive demand and accelerate growth. This holistic approach ensures partners have the knowledge and tools they need to effectively position, sell, and support the LogMeIn solutions, leading to faster adoption and greater long-term success.
To recognize success, GoTo’s program includes partner rewards, featuring tiered incentives and recognition programs that reward top-performing partners the more they sell. In other words, GoTo is trying to align partners’ success with their own to foster a culture of mutual investment and success.
Last year, GoTo made an investment in its channel business and its partners when it hired Steve Shattuck as its Vice President of Global Partner Ecosystems. That investment is now bearing its first (formal) fruit.
“GoTo is committed to providing the highest level of support to our LogMeIn partners. Together, we are building a stronger ecosystem that drives mutual growth and delivers top-tier endpoint management, remote support, and security to customers worldwide.” — Steve Shattuck, Vice President of Global Partner Ecosystems, GoTo
By providing a clear, supportive framework and investing in the quality of its partner offerings, GoTo is not only addressing the immediate needs of IT resellers but is also laying the groundwork for a more robust, integrated ecosystem. This strategic initiative is a reminder that the strongest partnerships are built on a foundation of genuine investment, specialized support, and a shared vision for elevating both the partner and the customer experience.
Edited by
Erik Linask
