“We believe in reaching the summit — both in business and in our partner relationships.”
That statement aligns with the M.O. of Sangoma, a Platinum sponsor of MSP Expo 2025, taking place from February 11-13, 2025, in Fort Lauderdale, Florida.
Sangoma provides scalable and secure business communications solutions, including UCaaS, CCaaS, CPaaS and trunking. Their enterprise-grade platform is tailored to meet the unique needs of businesses of all sizes (and with plenty of flexible deployment options).
As a trusted partner with a proven track record, Sangoma serves more than 100,000 customers worldwide, powering over 2.7 million UC seats. And Sangoma's commitment to excellence to ensure reliable and secure communication solutions has been recognized by Gartner for 10 consecutive years, as well.
However, Sangoma feels that isn't quite enough. They strive to reach the highest point of the mountain, the pinnacle, in business and in partner relationships.
To achieve that, Sangoma launched its Pinnacle Partner Program.
The Pinnacle Partner Program, set against this clear “pinnacle” theme (embodying the journey to the summit of partnership success), is designed to offer a plethora of benefits to members, including new incentives, access to premium tools and dedicated resources. More specifically, benefits include Dedicated In-Market Support Structure (CREWS), a quoting concierge desk, tier-based promotions and SPIFFs, marketing benefits based on tiering, and C-level investment in quarterly business planning/reviews.
Here’s a bit more about what we’re seeing in regard to these benefits:
The quoting concierge desk is typically a specialized team that assists partners with complex quotes and proposals. The desk simplifies the quoting process, reduces errors, reduces turnaround time and increases efficiency.
“Tier-based promotions” is self-explanatory. In short, it's a way to reward top-performing partners with additional incentives in order to keep loyalty and motivation in place. As for C-level investment, typically this includes regular meetings with senior leadership to discuss business strategy and goals as well as ensuring that the partner's business objectives are aligned with the vendor's overall strategy.
“Sangoma's launch of the Pinnacle Partner Program is an exciting next step as we progress our strategic evolution at Sangoma. We are 100% channel-focused, and this program reflects our commitment to our partners through our dedicated support model,” said Susan Leveritt, U.S. Channel Chief and Vice President of North American Sales, Sangoma. "This revolutionary program offers comprehensive benefits for all partners and agents. Participants will have access to exclusive resources and support, while agents enjoy better collaboration and incentives."
Sangoma is committed to innovation and partner collaboration. As Monica Walton, chief revenue officer at Sangoma, expresses, the new program is characterized by its simplicity and responsiveness, and it offers a range of exciting incentives and rewards to drive future growth and success.
Sangoma is a Platinum sponsor of MSP Expo, taking place in Fort Lauderdale, Florida, February 11-13, 2025. MSP Expo is the premier event for MSPs, offering a three-day experience combining conference education, networking opportunities, an exhibit hall full of the latest technologies and solutions to help MSPs build their business, and more. Sangoma will be in Meeting Room #7.
Edited by
Alex Passett
