In today’s increasingly competitive managed services landscape, standing out is no longer optional—it’s essential. For technology vendors and solution providers that rely on MSPs and channel partners, differentiation often comes down to one key factor: trusted, third-party validation.
That’s exactly where the MSP Today Product of the Year Awards come in.
Presented by MSP Today and MSPToday, these awards recognize the best-of-the-best products, services, and solutions sold through MSPs and the channel—spotlighting both established market leaders and innovative emerging players delivering real value to end users.
But beyond recognition, winning this award delivers tangible business impact for vendors who sell through channel partners.
Recognition That Drives Real Results
In a crowded market where MSPs are constantly evaluating which solutions to recommend, partner with, and deploy, credibility is everything. Earning a Product of the Year Award signals to the channel that your solution has been vetted, validated, and proven.
For vendors, that translates into:
- Increased visibility among MSPs, resellers, and channel partners
- Stronger positioning in competitive sales cycles
- Greater inclusion in RFPs and partner evaluations
- Enhanced trust with prospects and existing customers
Award winners are featured across MSP Today and MSPToday’s extensive media platforms, providing exposure to a highly targeted audience of decision-makers and technology professionals.
In addition, winners receive a comprehensive press kit, social media promotion, and the ability to use award logos across all marketing channels—helping extend the value of the win far beyond the initial announcement.
This is not just an award—it’s a marketing asset.
Built for the Channel
What makes the MSP Today Product of the Year Awards unique is their focus on the channel ecosystem.
These awards are specifically designed to recognize solutions that are successfully delivered through MSPs, enabling partners to better serve their customers, expand their offerings, and drive growth.
Winning solutions are those that:
- Align with MSP business models
- Deliver measurable value to end users
- Support scalability and recurring revenue
- Enable partners to differentiate in a competitive market
As the channel continues to evolve, vendors that empower their partners are the ones that win—and these awards highlight exactly those companies.
An Easy, Straightforward Application Process
Despite the significant value of winning, the application process is intentionally simple and accessible.
Companies are invited to submit their solutions by completing a straightforward application outlining:
- Key features and capabilities
- Target market and use cases
- Differentiation from competitors
- Real-world results and impact
Entries are then reviewed by the editorial teams at MSP Today and MSPToday, who evaluate submissions based on innovation, execution, and overall contribution to the channel.
Because this is a product-level award, companies can submit multiple entries—allowing them to showcase their full portfolio of channel-ready solutions.
For organizations that have invested in building strong MSP relationships, this is a natural extension of their go-to-market strategy.
Why Now Is the Time to Apply
The MSP and channel ecosystem continues to expand at a rapid pace, driven by demand for cybersecurity, cloud services, AI-powered solutions, and managed infrastructure. As competition increases, so does the need to clearly communicate value and establish credibility.
Awards play a growing role in that process.
They not only differentiate your solution in the eyes of buyers, but also increase visibility in modern discovery channels—including AI-driven search platforms, where third-party validation is becoming increasingly important.
Simply put: companies that invest in recognition gain an advantage.
Turn Recognition Into Opportunity
For vendors and service providers looking to strengthen their position in the channel, the MSP Today Product of the Year Awards offer a unique opportunity to gain visibility, build credibility, and support long-term growth.
Whether you’re an established brand or an emerging innovator, this program is designed to showcase the solutions that are truly making a difference—helping MSPs deliver better outcomes for their customers.
And with a simple application process and meaningful marketing benefits, there’s never been a better time to participate.
