Howdy, readers. Post-Christmastime TGIF wishes to everyone as we inch closer towards 2025.
Let’s close out the week with a quick peek at recent news regarding Dashlane.
Dashlane is carving its place in the industry as a credentials-focused security leader. Trusted by various organizations like Forrester, Michelin, BBC Studios, Air France and Sephora (to name but a handful), Dashlane offers intuitive password management, real-time alerts, and other enterprise-grade risk detection solutions for SMBs and large organizations, alike.
“You can’t secure what you don’t know,” per the company. “Dashlane’s proactive tools detect credential threats as they arise so you can take action to keep your business (and employee privacy) continuously protected.”
This is the cyber defense-bolstering M.O. of Dashlane, and it speaks to why the company announced the following:
Just before the holidays, Dashlane officially launched the Dashlane Partner Program, which has been described as a “comprehensive, tiered program designed to empower reseller partners in addressing the critical challenge of credential-based threats and providing greater visibility and frictionless access across their customers’ environments.”
Specifically, the program’s tiers are as follows:
- Discover: This tier is most ideal for Dashlane partners that are just getting started, offering access to training, helpful sales materials, and initial incentives.
- Developed: Designed for partners already accelerating their credential security business, this tier provides access to everything in Discover plus a dedicated channel sales manager and increased incentives, to boot.
- Distinguished: This is the most advanced tier for partners scaling their credential security business. With it comes live training, top-tier incentives, and co-marketing opportunities aplenty.
Resources like this can prove extremely vital for businesses, particularly those that are more vulnerable to nasty, credential-driven breaches.
“Our partner program is foundational to our growing investment in the channel and our mission to deliver the credential security that enterprises and their employees need to thrive," said John Bennett, Dashlane’s CEO. "In this age of identity-based attacks, our program makes it easy for partners to incorporate credential security into their overall enterprise security practice and help their customers prevent breaches."
According to Dashlane, “all partners will benefit from competitive financial incentives to drive mutual business growth, as well as elevated brand awareness through Dashlane’s customer base of millions of users and over 24,000 businesses worldwide.”
With this in mind, it’ll be interesting to see how Dashlane scales the program in 2025 to eliminate security blindspots and further overall channel growth.
And if you’re interested in reading another story about deepened business partnerships that lead to better security for businesses today, read my colleague Greg Tavarez’s latest story here.
To learn more about important business security tools, don’t miss MSP Expo 2025! Taking place from February 11-13, 2025, in Fort Lauderdale, Florida, MSP Expo is the premier destination for MSPs. This event is a three-day experience that combines conference education focused on growth strategies, a variety of networking opportunities, an exhibit hall full of the latest technologies, and plenty of secure, future-forward solutions to help MSPs build their businesses for the world today.
Edited by
Greg Tavarez
