The digital age has thrown a curveball at sales teams, turning a once straightforward pitch into a complex, multi-layered dance. It's a juggling act that requires more than just a slick presentation and a confident handshake.
In fact, A Sales Growth Co. research shows that 87% of sales training material is promptly forgotten, highlighting the need for more effective learning strategies. Meanwhile, the modern B2B buyer's journey is a convoluted maze, with 77% of buyers navigating intricate paths before making a purchase decision, according to SuperOffice.
This new landscape demands an approach to sales enablement, one that equips reps with the knowledge, skills and tools to navigate these challenges and emerge victorious.
Wildix, a global UCaaS provider and Silver sponsor of MSP Expo 2025 (taking place February 11-13, 2025, in Fort Lauderdale, Florida), is on track to tackle those challenges with the launch of Sales Elevate Lab, a training program specifically designed to empower sales teams in mastering UC&C sales.
Wildix helps businesses streamline communication and boost productivity. Their platform combines phone calls, video conferencing and team messaging into one user-friendly solution.
As for Wildix's channel-only approach, it ensures that the Sales Elevate Lab benefits the broader sales community. This is a way to set itself apart from traditional vendors who often focus on internal teams. The program delivers cost-effective, actionable solutions that help sales professionals address today’s complex buyer journeys.
The Sales Elevate Lab, led by Wildix Chief Security Officer Alberto Benigno, offers two key components.
The Sales Academy is a two-day intensive training program open to all MSPs, SIs and Wildix partners. Participants learn about the entire sales cycle, from prospecting to delivery, through real-world scenarios and practical exercises.
The Mastery Lab is a 12-month exclusive mentorship program for top-performing partners. This program provides ongoing one-on-one support from Wildix's leadership team, including bi-weekly strategic sessions, deal guidance and marketing insights.
“Sales Elevate Lab is a passion project born from my years of experience in the industry,” said Benigno. “Through this initiative, I’m committed to sharing the valuable lessons I’ve learned throughout my career, helping sales professionals succeed and excel in an increasingly competitive and volatile market. This program is designed to empower every participant, no matter where they are in their sales journey or what solutions they sell, to find their path to success and stand out in a crowded field.”
Sales Elevate Lab kicks off with exclusive in-person sessions in May 2025, in Nashville, Barcelona and Rome. Sales teams interested in securing their spot and taking their sales strategies to the next level are encouraged to visit saleselevatelab.com and join the waitlist today. The program is open to all sales teams, whether existing Wildix partners or not, delivering the expertise necessary to excel in today’s market.
Wildix is a Silver sponsor of MSP Expo, taking place in Fort Lauderdale, Florida, February 11-13, 2025. MSP Expo is the premier event for MSPs, offering a three-day experience combining conference education, networking opportunities, an exhibit hall full of the latest technologies and solutions to help MSPs build their business, and more. Wildix will be in booth #2446 in the exhibit hall.
Edited by
Greg Tavarez
