Despite AI's Capabilities, A Help Desk is Needed

By Greg Tavarez

AI is impacting nearly every industry. Companies are leveraging AI to generate efficiencies, improve service delivery, and create new opportunities.

Mostafa Razzak, CEO, JMR Connect, led a panel discussion at MSP Expo 2024 featuring Robert Isaacs, CEO, Nine Minds; and Oren Rosen, CEO, eProc Solutions.

One of the first questions asked by Razzak was about how AI has enhanced automation processes.

“Copilot is a great example. Same with ChatGPT,” said Isaacs. “Use those tools to help write scripts. A few steps in the future, AI will take the tasks over themselves, but we are a few ticks away from that because we need a human in the loop. Take the tools you already have and make them better.”

As businesses look to implement automation, there has to be a downside and pitfalls that come with it, despite AI being praised highly.

“Everyone says automation is the ultimate solution. With automation you don’t need support,” said Rosen. “Well, we need to acknowledge, no matter how advanced tech gets, AI can fail. If AI fails, so does the help desk. We cannot ignore human interaction.”

Is there an answer to that? For example, the C-suite is hyped about AI and is dead set on integrating AI. The panelists then talked about how to better balance no human intervention and too much intervention.

“You cannot avoid human intervention,” said Rosen. “Eventually, AI will step in and maybe we won’t need the help desk. Until then, we need to address the fact that someone is needed at the help desk.”

A common issue is that the help desk is being ignored. And when the help desk is used, they usually only have two tools: some type of ticketing system and some type of remote control.

“What if the end user is required to accept the remote control? It can take longer, up to four hours to resolve the issue,” said Rosen. “I think there is a solution to help the help desk resolve a solution without the remote control.”

At that point, Razzak mentioned that people hear AI and think LLMs, which leads into the next question. If speaking to an MSP executive and they ask where to start, what types of AI should be looked at?

“Today, I would encourage them and go have one of their engineers familiarize themselves with the technology and find the vendors that have the tools they need to make them better,” said Isaacs. “You will see benefits right away.”

A follow-up question: Which should be recommended? OpenAI, Meta’s Llama or Gemini?

“I would try to talk to the MSP to find the level of expertise they have,” said Isaacs. “Copilot is amazing, it opened my eyes. GPT-4 and Copilot are the vanguard. It is not surprising that Copilot has been an interesting topic at the show.”

Oren then followed up to end the discussion with this.

“Copilot gives you a lot of information and solutions. It can give you a real solution but it cannot resolve the problem,” said Oren. “That’s the problem. People try to use automation. But AI failed. Again, this goes back to human interaction. Guys, helpdesk is the front of the company.”




Edited by Greg Tavarez
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

MSPToday Editor

SHARE THIS ARTICLE
Related Articles

The Next SOC Shift Is Here: Autonomous Identity Response for MSPs

By: Erik Linask    7/8/2026

Blackpoint Cyber's new AI SOC Agent for Identity Threat Detection and Response gives MSPs an autonomous, human-guided way to contain high-confidence c…

Read More

Identity Is the New Perimeter and MSPs Are on the Front Line

By: Erik Linask    7/8/2026

Barracuda's acquisition of Evo Security expands BarracudaONE with MSP-focused IAM and PAM capabilities, highlighting how identity resilience is becomi…

Read More

MSPs: The Network Is No Longer Someone Else's Problem

By: Erik Linask    6/30/2026

Reinvent's new MyCloud SecureLink offering gives MSPs and resellers a partner-ready way to deliver managed SD-WAN, network security, and resilient con…

Read More

Why the Fastest-Growing MSPs Are Saying "No" More Often

By: Special Guest    6/30/2026

The fastest-growing MSPs in the U.S. are boosting margins, reducing cyber risk, and scaling more sustainably by adopting stricter customer qualificati…

Read More

The AI ROI Problem Was Never About the Model; It's About Integration

By: Erik Linask    6/24/2026

Xurrent's new built-in iPaaS is designed to help AI agents move from recommendation to execution by connecting ITSM workflows directly to systems like…

Read More