MSP Expo Gold Sponsor 1Password's New Global Partner Program Boosts Channel-led Growth to Deliver Security Solutions at Scale

MSP Expo Gold Sponsor 1Password's New Global Partner Program Boosts Channel-led Growth to Deliver Security Solutions at Scale

By Greg Tavarez

Hybrid work is the norm today with many of us having the option to work from home. Shadow IT is on the rise, according to the IBM Security® Randori State of Attack Surface Management 2022 report, nearly seven in 10 organizations have been compromised by shadow IT from 2021 to 2022. Shadow IT is the unauthorized use of IT systems, software, hardware or other services within an organization that happens without the knowledge of the organization's IT team. And employees often use their personal devices for work and vice versa.

Why bring these up?

Combining them is a recipe for disaster in terms of security. That is why companies like 1Password offer security solutions to reduce risk for companies and provide people with peace of mind. 1Password is a Gold sponsor of MSP Expo 2024 and is on a mission to ease the tension between security and convenience. On course with that mission, 1Password launched its new global partner program.

1Password’s partner program is a multi-year initiative, with a focus on resellers, distributors, CSPs, SIs and GSIs worldwide, to provide partners with access to 1Password’s growing security solutions suite, a simplified partner experience and a toolkit of sales, marketing and enablement resources to drive mutual growth.

“Our partner program comes on the heels of significant business momentum – we surpassed $250 million in ARR in the first half of 2023, and 1Password is now the most-used enterprise password manager,” said Jeff Shiner, CEO of 1Password. “Our channel program enables partners to help customers of all sizes to build a safer, more secure future."

There are plans to introduce several program incentives throughout 2024 with the partner program. These include training and education programs, a partner marketing toolbox, co-marketing investments, a partner compensation model and a streamlined sales approach.

The training and education programs allow partners to gain product knowledge, sales skills training and technical expertise. The partner marketing toolbox helps partners accelerate deal closure through demand generation and sales tools

Co-marketing investments drive mutual growth through collaboration opportunities with 1Password, including co-branded campaigns and collateral. Partner compensation model amplifies partner profitability through a multi-incentive rollout, attractive margins, discount tiers, back-end rebates and gamified rewards

And a streamlined sales approach minimizes channel conflicts by ensuring internal sales teams receive full compensation while working collaboratively with partners

“We’re delivering a robust program to ensure partners have the resources they need to grow with us,” said Julian Teixeira, chief revenue officer at 1Password. “Companies must secure every sign-in while balancing robust security controls and employee productivity. 1Password enables companies to secure their most important data – no matter the device or where or how employees work.”

The company plans to onboard MSPs in Q2. There are also goals to achieve channel-led growth by the end of 2024, with further expansion into SMB and enterprise segments in new geographical regions.

1Password is a Gold sponsor of MSP Expo, taking place in Fort Lauderdale, Florida, February 13-15. Part of the #TECHSUPERSHOW, MSP Expo is the premier event for MSPs, offering a three-day experience combining conference education, networking opportunities, an exhibit hall full of the latest technologies and solutions to help MSPs build their business, and more. 1Password will be in booth #245 and Meeting Room 15 in the exhibit hall.




Edited by Greg Tavarez
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