Barracuda Networks, a provider of cloud-first security solutions, has announced the launch of the Barracuda Partner Success Program, underscoring its commitment to fostering partner success.
With cybersecurity threats on the rise (and businesses actively seeking robust solutions to protect their digital assets), the new partner program is set to provide them with the ability to deliver comprehensive solutions for cloud-first security.
Through the Barracuda Partner Success Program, resellers gain access to valuable sales and marketing enablement resources. The program is designed with partner success as its guiding principle. With a shared success model and partner agility, it offers comprehensive support to resell partners operating across various routes to market, including resale, MSPs, and marketplaces.
The program also offers holistic recognition of partners who resell Barracuda solutions, irrespective of the chosen route to market. In addition to being acknowledged for their overall Barracuda business performance, they will also now receive tailored benefits and resources based on their total sales contribution.
"As a reseller, one of the most significant advantages of the new Barracuda Partner Success Program is that it includes all our sales from all three routes to market. It's really exciting to be recognized for all of our business across the entire Barracuda portfolio — new and existing — resale, MSP, or marketplaces," said Larry Fulop, VP of Marketing and Technology at MicroAge.
The Barracuda Partner Success Program aligns with the LAER model of customer success, emphasizing key stages: land, adoption, expansion, and retention and renewal. This helps simplify processes, incentivize partner commitment, and ensures partners are equipped to navigate the evolving landscape of cybersecurity threats effectively.
The company also said it is introducing a certification for customer success and new enablement tracks tailored to resellers.
"In developing our global partner program, Barracuda put itself in our partners' shoes to better understand their needs and build a winning go-to-market strategy. This is what we call partner empathy," said Jason Beal, Vice President, of Worldwide Partner Ecosystems, Barracuda. "Ultimately, we want our partners to be agile in catering to the ever-changing needs of customers in terms of how they consume, procure, and deliver technology solutions."
"We're excited to be investing in up-level partner engagement and help our partners more quickly and easily engage with Barracuda's solutions and services offerings, certifications, and more.”
Edited by
Alex Passett
