The growing complexity of IT environments has forced enterprises to engage with managed services providers to help design and manage a mix of applications and procedures within on-premises and cloud environments. As a result, the managed services market is expected to grow from $60 billion in 2021 to around $100 billion by 2026, according to S&P Global Market Intelligence.
This does mean the managed services market is a competitive one. So, for MSPs to solidify their market position and thrive in the IT industry, they are entertaining partner programs and forging strategic alliances with technology vendors, distributors and other organizations. These partnerships provide MSPs with access to cutting-edge technologies, expertise and invaluable resources, fostering business growth and delivering a competitive edge.
Collaborating with reputable technology vendors enhances their credibility, making MSPs an attractive choice for potential customers. Moreover, partner programs equip MSPs with sales and marketing support, empowering them to leverage joint campaigns, co-branded collateral and lead generation programs.
Seeing that MSPs are keen to forge partnerships to stay competitive, Mako Networks, a provider of secure, cloud-managed networks for distributed enterprises, has launched the Mako Networks Apex Partner Program for MSPs, value-added resellers and agents.
Mako Networks is renowned for being channel-friendly, forging strategic partnerships with agents, resellers and MSPs worldwide. With the launch of the Apex Partner Program, the company is formalizing its partner program and is officially channel-first.
The Mako Networks Apex Partner Program, designed to allow partners to tap into recurring revenue from the increasing demand for secure, redundant networking, is segmented by partner business model. The Apex Reseller Program for MSPs and VARs includes silver, gold and platinum tiers with escalating discounts and benefits. The Apex Agent Program includes two levels – agent and diamond agent – with increasing recurring commission rates on managed and voice services revenue.
Partners may qualify to be in one or both programs. Value propositions vary by tier but include sales training and certification, technical training and certifications, access to the Mako Orders Portal, sales and engineering resources, business plan development, access to the partner quoting tool, deal-based incentives and custom sales collateral.
“Mako offers partners the tools they need to grow a managed network service provider business and drive more monthly recurring revenue,” said Todd Vojta, Senior Vice President of Sales and Marketing for Mako Networks. “Mako technology is built to help MSPs scale their customer relationships without scaling their internal resources.”
Mako's all-in-one system is designed to support critical connected technologies such as point of sale systems, IoT sensor monitoring, building automation and video surveillance. The technology also supports opportunities that drive customer revenue and retention, including SASE, SD-WAN, Cellular failover, next-gen firewall, cloud VPN, Wi-Fi and voice. The Mako System works with no on-site IT required, making it easy to deploy across locations.
That is convenient for sure, but let’s see what partners say about Mako.
“Having one single system for managing an entire global network is powerful. No other secure networking platform ticks all the boxes EvolveODM needs to deliver simplicity to our customers and fine control to our support team simultaneously,” said Adam Cole, director, EvolveODM. “Mako Networks has responded to our specific requirements, developing custom features that address our specific needs, such as integration with our support ticket system.”
Mako Networks also helped TECVINE break into the cannabis market, where they’re providing firewalls and networking for video cameras and Wi-Fi access points to locations with no IT staff. The company's partnership with TECVINE is one example of how Mako Networks is helping businesses to innovate and grow their operations by providing secure, reliable networking solutions.
The launch of the Mako Networks Apex Partner Program expands the company’s market reach and builds stronger relationships with its partners. With its cloud-managed networking technology and comprehensive partner program, Mako Networks is better positioned to help businesses of all sizes stay secure and connected in an increasingly distributed world.
Edited by
Alex Passett
