Pax8 Expands Horizons Bringing in Rob Rae to Champion MSP Power Initiatives

Pax8 Expands Horizons Bringing in Rob Rae to Champion MSP Power Initiatives

By Arti Loftus

After reaching the major milestone of over $1 billion in annual recurring revenue in November of last year, and as part of a series of leadership appointments this year, Pax8 today announced that Rob Rae, a highly regarded and influential innovator in the IT channel market, has joined the company as Corporate Vice President of Community and Ecosystems.

This move signals more momentum and what appears to be strong growth of the company’s cloud commerce marketplace. Despite the tough economic environment, or perhaps because of it, Pax8 grew its revenues dramatically last year. The company implemented an M&A strategy fueled by a fresh round of capital led by the Softbank Vision Fund II of $185 million, as the company continues to build success in supporting Managed Service Providers (MSPs) in their cloud-first transformations. Pax8 has cloud-enabled more than 400,000 enterprises through its 25,000 channel partners and processes one million monthly transactions.

Already this year, Pax8 announced the promotions of Caroline Goles as Chief Marketing Officer, and Klaus Dimmler as Chief Science Officer.  With the appointment of Rob Rae, Pax8 seems ready to raise the roof of the channel, as the company prepares for a first-ever global channel event, called Beyond 2023, coming to Denver, Colorado this June.

According to today’s announcement, Rae will be responsible for continually improving and growing MSP relationships, providing guidance and consultation to implement new programs that champion the IT channel market. He will also partner with the Pax8 channel team on industry events and community operations that enhance the partner experience globally. Rae will report to Nick Heddy, Chief Commerce Officer at Pax8.

“Rob is a well-respected IT channel veteran and considered by many to be the most influential person in our partner ecosystem,” said Heddy. “He has dedicated his career to enabling the IT channel to grow, get efficient, and build thriving businesses. We are excited to welcome Rob to the team, where we believe he will bring tremendous value to our partners, people, and the industry.”

Rae comes to Pax8 with more than 25 years of technology and business-to-business experience. He most recently held the position of Senior Vice President of Business Development at Datto, where he played a crucial role in developing Datto’s go-to-market strategy focused on partner growth. He was also instrumental in developing the company’s business practice to the level of a public company. 

Rae is an award-winning speaker who has been recognized on many executive industry influencer lists. He sits on several industry advisory boards, including the Board of Directors for CompTIA.

“I have always admired the incredible culture and company that Pax8 has built over the years, and I am thrilled to be part of the team,” said Rae. “I have spent my career helping partners transform into modern MSPs, and in this new role, I will be able to leverage my experience across the entire technology stack. I look forward to diving in, supporting global teams, and continuing the great momentum for Pax8 and the IT channel.”
Arti Loftus is an experienced Information Technology specialist with a demonstrated history of working in the research, writing, and editing industry with many published articles under her belt.

Edited by Erik Linask
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