SolarWinds Transforms Partners' Profit and Growth Potential


SolarWinds Transforms Partners' Profit and Growth Potential

By Greg Tavarez

The majority likely recognize SolarWinds as the software company that provides system management tools for network and infrastructure monitoring and other technical services to 300,000 customers around the globe. The company also creates opportunities for shared growth for its partners.

Of course, some may also recognize it for a massive supply chain breach three years ago, which effectively changed how IT service providers look at their security.

Although the company enhanced its focus on channel growth and development, SolarWinds never had a formal channel program in its more than 20-year history. Keeping to its customer-first approach and working with more than 2,000 partners, SolarWinds launched the SolarWinds Transform Partner Program to support and drive growth for the company’s global channel partners.

The new channel program will enable partners to accelerate digital transformation for their customers through AI-powered SolarWinds observability solutions designed for modern, distributed, hybrid and multi-cloud network environments.

Transform will also offer partners strong profit potential, growth opportunities and tools and resources. Program benefits include financial incentives, performance rebates, enablement, training programs, an enhanced Partner Portal and new marketing and sales support.

Ultimately, the channel program will transform the way SolarWinds partners with technology distributors, VARs, global system integrators, MSPs and cloud partners worldwide.

“We’re so thankful for our amazing partners and are excited to celebrate our joint successes,” said Jeff McCullough, vice president of worldwide partner sales, SolarWinds. “Our partner relationships are critical as we move forward with a bold plan to grow our business. Together, we share a vision to completely transform the market for IT management software.”

Transform follows the launch of SolarWinds Hybrid Cloud Observability as a comprehensive, integrated and cost-effective solution designed to increase performance and reduce remediation time across on-premises and multi-cloud environments.

Combined, SolarWinds added a new partner category to support MSP partners with an engagement mode for MSPs ranging from global scale to regional providers. MSPs now offer SolarWinds Hybrid Cloud Observability to provide full-scale observability with flexible licensing and pricing models designed to offer them and their customers the flexibility and scale they value.

“Our purpose at SolarWinds is to enrich the lives of the people we serve,” said Sudhakar Ramakrishna, president and CEO of SolarWinds. “Our exciting portfolio and value proposition enable us – and our partners – to help accelerate our customers’ business transformation wherever they may in their cloud journey.”

Edited by Erik Linask

MSPToday Editor

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