Ingram Micro Solves IT Channel Complexity with Xvantage

Ingram Micro Solves IT Channel Complexity with Xvantage

By Greg Tavarez

More than 170,000 customers in 200 countries and 1,500 vendors put their trust in Ingram Micro, cementing Ingram Micro’s place at the intersection of vendors, resellers and retailer partners.

The IT distributor wanted to continue to push and shake up the IT channel industry by having team members work with partners to reduce the complexity that is required to do business within the industry. To achieve this, Ingram Micro launched its digital experience platform ecosystem, Ingram Micro Xvantage, in the U.S. and Germany, and confirmed the global go-live plan for rest of world.

The Xvantage digital experience platform is powered by a global real-time data mesh containing years of operating and transactions data, as well as by several proprietary engines that are enhanced by AI and machine learning. Ingram Micro’s Cloud Marketplace is also integrated into Xvantage, allowing cloud solutions to be incorporated into solutions containing technology hardware, software and professional services. It’s a natural evolution of the marketplace in a cloud-driven world where services and solutions should be easily accessible and, for a distributor like Ingram Micro, creating an easy-to-use digital shopping mall, will only benefit its partners and their clients – and, or course, ingram Micro itself.

With Xvantage, Ingram Micro’s digital twin, so to speak, business opportunities are in one place, fully integrated. Opportunities are multiplied to transform business potential and reshape how customers see the business. Xvantage enables teams to:

  • Receive insights about their business to help them imagine and invest in the next move,
  • Manage subscriptions, products and services, and
  • Simplify scalability and grow more profitably.

“Xvantage is a game changer, solving for the complexity across our industry and providing a smarter, faster, better and more collaborative and profitable way for all of us to work and grow together,” said Ingram Micro CEO Paul Bay.

Functions that will also be seamless and available from the Xvantage platform include buying products and tracking orders, solution building using custom recommendations and better partnership opportunities with personalized services and discounts.

“Ingram Micro is simplifying the way we all need to work and enabling a new and better experience grounded in value capture and value creation,” said Sanjib Sahoo, EVP and chief digital officer, Ingram Micro. “Xvantage is built for the infinite business model.”

Ingram Micro is expected to go live with Xvantage for associates and partners in several additional countries by the end of 2022 and introduce the digital experience platform to vendors in early 2023.




Edited by Erik Linask
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MSPToday Editor

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