MTN, Google, and Dotgo Team Up for RBM Services in Nigeria

MTN, Google, and Dotgo Team Up for RBM Services in Nigeria

By Luke Bellos

Nigerian telecommunications service provider MTN recently announced it will soon be launching its RCS Business Messaging(RBM) Services, created in partnership with Google and RCS service provider, Dotgo.

SMS messaging is quickly becoming the most popular form of communications between businesses and customers. To further enhance SMS experiences, Rich Communications Services (RCS) offer brands the ability to include audio, video, and location data to drive greater experiences and increase chances for continued business. MTN joined forces with Google and Dotgo to ensure RBM users can interact with customers securely, leveraging Google’s Jibe RCS platform and Dotgo’s MaaP (Messaging-as-a-Platform) to make this a reality.

“As Nigeria’s largest carrier, MTN is all set to onboard brands that can reach out to a vast majority of Nigerian customers and delight them with a user experience like never before, to boost lead generation and conversion rates. This is a great opportunity for brands to connect with the end consumers of Nigeria for sales and support,” says Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria.

RCS is currently the default messaging standard for 5G networks, but MTN’s services will also be compatible with 3G and 4G networks. Additionally, the partnership with Dotgo will also enable MTN to take advantage of other Dotgo solutions, including chatbot capabilities, billing, payments, and other advanced features to offer businesses additional support for successful customer journeys.

“We are proud of our technical collaboration with Google and Dotgo. The superior technology design, robust service operations, optimum business processes, and 24x7 support are key to delivering the Next Generation Business Messaging experiences to our Brands & Business Partners at the most affordable rates. With this generational shift we aim to further aid & accelerate Digital Transformation amongst the institutions, commerce & industry in Nigeria.”

Join MSP EXPO from Feb 8-11, 2022 in Fort Lauderdale, Florida to hear from leading industry professionals about how managed services are creating more productive, profitable, and connected business environments .

Edited by Maurice Nagle
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Editor, MSPToday

Related Articles

ICYMI: News Around the MSP Industry

By: Greg Tavarez    5/17/2024

Here are a few articles compiled into one for readers interested in developments around the MSP space.

Read More

Wildix UK and Ireland Shake Up Leadership for Growth and Innovation

By: Greg Tavarez    5/16/2024

Wildix announced a strategic leadership transition designed to propel the company's market growth.

Read More

Are Resellers Leaving Money on the Table?

By: Special Guest    5/16/2024

The expert and correct installation of network infrastructure and other components is crucial to every IT project's success, adding tangible value by …

Read More

Bitwarden's New Standalone App Makes Two-Factor Authentication Simple

By: Greg Tavarez    5/15/2024

Bitwarden recently launched a standalone app for two-factor authentication to protect online services and applications from unauthorized access.

Read More

Cyware Quarterback: The AI Playmaker for Advanced Security Operations

By: Greg Tavarez    5/15/2024

Cyware Quarterback is a user-friendly, AI-powered interface that streamlines security tasks for enterprise clients and security information sharing gr…

Read More