Less than a year after it acquired SkySwitch, BCM One has made another major splash in the UCaaS waters, now acquiring competitive provider CoreDial. The acquisition – BCM One’s seventh recently – changes the white-label UCaaS landscape by putting two of the top providers under one entity.
The move supports BCM One’s vision that the UCaaS market will continue to grow – the same sentiment that led it to buy SkySwitch at the height of the pandemic. The cloud communications market has never been as important or as powerful as it is today, with the global pandemic driving millions of workforces from their offices to work-from-home situations. The majority of businesses have said they have or will adopt some form of permanent WFH or hybrid arrangements going forward in response to worker demand and the success they have seen since the start of the pandemic. It’s a workplace dynamic that’s almost purpose-built for UCaaS.
“The need for reliable and cost-effective communication and collaboration solutions will only continue to grow for SMBs as remote and hybrid models become the new normal,” said Geoff Bloss, CEO of BCM One. “Expanding the SkySwitch portfolio with CoreDial’s team, technology and expertise strengthens our ability to deliver market-leading offerings to meet those needs.”
At the same time, the demand for managed services continues to grow as businesses look to invest more time and resources in business opportunities and less on their IT needs. They are happy to outsource that business to MSPs.
With the CoreDial deal, BCM One has doubled down on that strategy by adding another channel-focused UCaaS solution – and integrated CCaaS offering – to its portfolio of services. But, it also gives the CoreDial team and its growing channel partner base access to a host of new resources with which to grow their businesses and support their customers.
When CoreDial released CoreNexa 7.0 earlier this year, CEO Alan Rihm noted that many of the new features and capabilities were designed to deliver greater breadth of services its partners could sell.
“Instead of trying to sell siloed, single-purpose technology like so many of their competitors, our partners can now deliver a wide range of high-quality, margin-rich services,” he said.
In fact, Rihm’s goal has been singularly focused on supporting its channel.
“It’s been CoreDial’s philosophy to give our partners the ability to succeed, through the combination of compelling technologies and a channel-friendly business model that results in expanded margins and greater profitability,” he told me when the company first launched the CoreNexa brand and platform.
Today’s announcement takes that strategy to a new level, giving those partners access to a range of new services through BCM One and a corporate culture that mirrors what Rihm has built at CoreDial
Early in 2021 when the SkySwitch deal happened, SkySwitch VP of Sales notes that, which the acquisition strengthened BCM One’s position and solution portfolio, nobody has a 100% complete offering. But, he said, with the financial power of BCM One, it can continue to fill gaps where they appear. With the addition of CoreDial, BCM One can now address an even greater partner and end-user base with a range of solutions.
Perhaps, though, this deal is more about creating a gap – in the market. With the power of the CoreDial and SkySwitch platforms and partner programs, a major gap has opened in the UCaaS hierarchy. There are many other white label providers out there, but they are now chasing one massive leader with a strong hand, rather than two smaller ones.
Edited by Erik Linask