BYOD Trend and the Cloud Fuel Massive Growth in Managed Mobility Services Market

The mobility market and related services are growing like gangbusters and a new research report from MarketandMarkets puts a dollar amount on the phenomenon. According to the firm’s research, the Managed Mobility Service (MMS) market is set to reach $11.05 billion by 2019, up from $2.92 billion last year.

Those numbers represent a massive CAGR of 30.5 percent, according to the new “Managed Mobility Services Market by Solution – Global Forecast to 2019” report. A number of technology trends have fueled the rapid growth curve, including widespread enterprise adoption of BYOD and the use of MMS to manage workforce mobility. Organizations are also demanding solutions that can be accessed and optimized in real time to support improved communications and collaboration, leading to bigger and better MMS solutions.

MarketsandMarkets also reveals that MMS providers are offering their solutions via third-party service providers, increasing adoption among SMBs. Providing mobile offerings as a managed service eliminates headaches and operational costs for smaller businesses, giving them an attractive alternative for supporting mobility and BYOD.

According to the new research, uptake has been especially popular within the manufacturing, healthcare, retail, IT and telecom sectors as well as in the logistics and transportation markets. These vertical areas have adopted MMS not only for cost savings but also to improve worker productivity and efficiency and enable better collaboration as well as tighter mobile service and device management.

The research echoes another new report from Technavio indicating the global enterprise mobility services market is growing at a healthy 18.5 percent CAGR, fueled by enterprise migration to the cloud as well as an increasing number of mobile platforms and social media applications.

“Evolving deployment models and changing business models have generated a need for mobility services among enterprises,” said Faisal Ghaus, vice president of Technavio. “Many enterprises are aiming to implement BYOD policies and increase the adoption of mobile devices to encourage the ‘working from anywhere concept’ and enhance employees' satisfaction levels and productivity.”