Transbeam Expands Geographic Reach, Product Portfolio & Staff

Transbeam was at ITEXPO Miami last month offering an update on its expansion plans. Jim DaBramo, senior vice president of sales and marketing at the managed services provider, spoke on camera with MSPToday’s Erik Linask to offer details on the strategy.

The company, which is best known as a northeast corridor carrier, is taking its business nationwide and beyond, DaBramo explained. The effort involves building a national gigabit network and putting in place NNIs with best-of-breed last mile providers. The end game is to provide multilocation businesses with a single solution that gives them more control and less hassle.

The success-based U.S. effort is expected to be complete by the end of this year, at which point Transbeam plans to launch its international expansion, said DaBramo.

“Our secret sauce is really in our management tools,” DaBramo added. “So we’re really looking for that customer that really wants to understand what’s going on with their network…. Through our GUI we’re giving them a view into their devices.” That way, he said, businesses and Transbeam can more easily collaborate to make the best decisions.

“We don’t want to be just a me-too provider,” said DaBramo.

So, in addition to the management tools, Transbeam has brought IaaS for disaster recovery, desktop, compute services, and an integrated solution for both voice and data into the mix.

Transbeam is working to reach its target customers – mid to large size enterprise with multiple locations, including perhaps more than one data center, and lots of remote offices for which they don’t want to have to deal with multiple providers – via the channel, at least in part. (DaBramo added that Transbeam also has its traditional wholesale channel and a direct channel.)

“One of the reasons we’re here at ITEXPO is the channel,” DaBramo said. “That’s the quickest way to find customers out there. The channel knows where the customers are. They know where the deals are. They’re just brokering the best provider.”

In addition to its network expansion, Transbeam is also expanding in terms of personnel.

“I’ve been on a hiring frenzy,” said DaBramo, who himself joined Transbeam just last month.