Mass AV Using Aframe Cloud Video Production Platform

Mass AV Using Aframe Cloud Video Production Platform

By Laura Stotler

In a move to expand into the corporate video production market, Mass AV has decided to make use of the cloud. The company has partnered with Aframe and is using the company’s cloud video production platform to provide efficiencies and an advanced digital workflow.

The cloud video platform offers a number of benefits including time savings, secure backup and mobility. Mass AV is now able to move video projects at a 40-percent faster rate from start to finish without the need for major investments in equipment and infrastructure and without large set-up times.

"Aframe is a massive efficiency tool across the entire workflow,” said Nicholas Priest, senior creative associate at Mass AV. “All that hassle that goes into preparing a video for editing by interpreting the feedback of someone who isn't sitting next to you, is all gone. We were searching for a solution that lets clients view video and make comments or edits online, instead in emails and Post-It Notes. This is everything we need it to be - fast, richly featured, easy to deploy, and intuitive."

The move to the cloud reflects a shift in the corporate video communications market. According to a report from the Web Video Marketing Council, ReelSEO and Flimp Media, 93 percent of corporations created video communications projects last year, representing a 15-percent increase from 2012. The report, which queried more than 600 marketing professionals, shows that 71 percent had increased budgets for online video marketing last year. And yet most of those surveyed said the prohibitively expensive costs of producing online video projects were a drawback and would limit the amount of their production.

Cloud solutions like Aframe’s enable service providers to pass along savings to their corporate clients, while they reap benefits themselves. The offering features a personalized client portal for sharing rough cuts and final versions of projects, and content is stored securely in the Aframe private cloud. Additional features include tagging services that enable staff to index video by keywords, logs and phrases so footage is quickly discoverable. 

Edited by Cassandra Tucker
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

MSPToday Contributing Editor

Related Articles

MSP Expo Sponsor Wildix Launches E-Learning Platform

By: Greg Tavarez    6/24/2024

MSP Expo sponsor Wildix launched its new e-learning platform designed to enhance training and certification processes for MSPs and system integrators.

Read More

Strategizing to Strengthen Asset Intelligence Capabilities, Courtesy of Sevco Security and GuidePoint Security Partnership

By: Alex Passett    6/24/2024

Last week, a new strategic reseller partnership was announced between Sevco Security and GuidePoint Security.

Read More

SUSE Launches Cloud Elevate Program

By: Stefania Viscusi    6/24/2024

SUSE announced a new SUSE One Cloud Elevate Program, designed to empower SUSE One partners to sell SUSE's open-source solutions more effectively.

Read More

What You Need to Know About KnowBe4's New PhishER Plus Threat Intel

By: Alex Passett    6/20/2024

Renowned phishing awareness company KnowBe4 is rolling out additional features for its PhishER Plus offering - PhishER Plus Threat Intel packs one hec…

Read More

DataStrike Acquires MiCORE, Creating SMB Data Infrastructure Powerhouse

By: Greg Tavarez    6/18/2024

DataStrike recently completed the acquisition of MiCORE in a transaction that will form a large MSP specializing in data infrastructure services for S…

Read More