2nd Watch Expands to Support Demand from Cloud Market

By Erin Harrison

As part of its strategic expansion plans, IT operations and systems integrator 2nd Watch, Inc. is opening a new office in New York City.

Setting up a new location on the East Coast is in response to increased demand for cloud-based services, allowing 2nd Watch to better serve customers in the region, according to 2nd Watch Co-Founder and President Jeff Aden.

“Clients repeatedly tell us that compared to other services and solutions on the market, that we provide more reliability, have more expertise, and have more experience,” Aden said in a statement. “Our ITIL-certified team revels in delivering concrete business value, much as a highly-trained SWAT team takes the art of policing to the next level. We're glad to continue extending our expertise and physical presence to better reach to our key clients nationwide.”

With the opening of the New York City office, 2nd Watch is adding 25 new employees to its team, expanding sales, marketing and engineering support and accessibility to current and future clients.

According to Aden, the East Coast expansion improves direct access to 2nd Watch services and expertise for customers nationwide. With more than 200 public cloud projects completed in 2012, 2nd Watch guarantees 99.99 percent uptime on Amazon Web Services (AWS) architecture and engineering, “a fact borne out by the zero business impact customers experienced throughout the entire year.”

The company also recently introduced increased control for client over Service Level Agreement (SLA) options. The New York office will house an East Coast general manager, solution architects, sales representatives and additional customer support.

In November 2012, 2nd Watch was recognized by AWS for its commitment to expert cloud solutions and customer satisfaction by being named as an AWS Premier Consulting Partner.

As an AWS Premier Consulting Partner, 2nd Watch will help customers migrate to AWS as well as build a healthy, revenue-generating consulting business around AWS. Moreover, the company will also be able to enjoy valuable benefits including deeper technical engagement with AWS solution architects and unique access to AWS beta programs and the AWS Partner Advisory Council.




Edited by Rachel Ramsey
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Executive Editor, Cloud Computing

SHARE THIS ARTICLE
Related Articles

SkySwitch Bets Native AI Can Turn UCaaS Partners into Workflow Specialists

By: Erik Linask    9/1/2026

AI-powered UCaaS is transforming how MSPs and technology providers serve SMB customers by combining voice automation, customer experience, and busines…

Read More

4 Benefits of 24/7 Managed IT Support Services

By: Contributing Writer    8/26/2026

Modern IT environments grow more complex by the quarter, leaving internal teams stretched thin across expanding cloud infrastructures, security protoc…

Read More

We Asked Four AI Assistants to Recommend an MSP. Here Is What Decided the Answer

By: Contributing Writer    8/25/2026

A buyer who used to search "managed IT services near me" now asks ChatGPT which provider suits a 50-person firm. The assistant returns two or three na…

Read More

From Visibility to Action: Pure IP Is Rethinking Enterprise Technology Cost Management

By: Erik Linask    8/20/2026

As distributed enterprises struggle with rising carrier costs, unused services, billing errors and complex infrastructure, continuous technology cost …

Read More

While the DOW Reviews CMMC, MSPs Should Be Reviewing Their GTM

By: Contributing Writer    8/19/2026

The Department of War''s July 13 decision to suspend CMMC Phase II implementation changes the near-term opportunity for Managed Service Providers (MSP…

Read More