Why Backup is an Easy Revenue Opportunity for MSPs

By Paula Bernier

Competition in the communications arena can be fierce. That’s why managed services providers need to do everything they can to differentiate themselves. And, of course, they’ll want to extend their portfolios when it makes sense, to expand revenue opportunities.

The MSP Expo 1 p.m. session tomorrow will explain why offering backup services is a no-brainer for MSPs. The session – in Room 305 at the Broward Country Convention Center – is called “Why Backup is an Easy Revenue Opportunity for MSPs.”

The featured speakers include Matthew Waters and Rob Rae; I will be moderating.

Waters is vice president of North American sales for Continuum Managed Services. He’s been with Continuum in various roles since 2011. Previously, he worked for Zenith Infotech and TrueCommerce EDI. Continuum offers an IT service delivery platform for MSPs.

Rae is vice president of business development at Datto. He was formerly a director-partner for development and operations at Level Platforms. He’s also led inside sales at Ceridian Canada, HP, and Bank of Montreal. Datto provides business continuity solutions.

During this session we’ll discuss:

  • What is meant by a backup service.
  • Why backup can be a MSP differentiator.
  • How this kind of service can be a relatively simple and logical addition to MSP service portfolios.
  • What sort of scenarios backup services address.
  • How backup and disaster recovery solutions help improve operational efficiency. • How the session speakers’ organizations support MSPs in terms of sales and marketing.
  • And more.

We’ll also open up the conversation to questions from the audience.

“Whether you have a rogue employee deleting files, accidental user error, or ransomware attacks, it’s important to have this kind of [SaaS backup] insurance,” says Nathan Wysocki, a systems and automation specialist quoted on the Datto website.

Edited by Mandi Nowitz

Executive Editor, TMC

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